Job Description

A Medical Aesthetic (Injectables) Brand Manager in the pharmaceutical industry typically has a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products . Their primary responsibilities can be categorized as follows: * Market Research and Analysis:

• Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products.
• Analyse competitor strategies, market share, and product positioning.
• Identify potential markets and new target demographics for aesthetic injectables .
• Product Knowledge and Expertise:

• Possess in-depth knowledge about aesthetic injectables , including its composition, usage, benefits, side effects, and regulations.
• Stay updated with the latest developments and research in the field of medical aesthetics.
• Brand Strategy Development:

• Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables .
• Work on branding initiatives that clearly differentiate aesthetic injectables from competitors.
• Collaborate with research and development teams to align product development with market needs.
• Marketing and Promotion:

• Design and execute marketing campaigns for aesthetic injectables , targeting both healthcare professionals and consumers ( Where allowed ) .
• Manage digital marketing efforts, including social media, content marketing, and online advertising ( Where allowed ) .
• Develop educational and promotional materials for both patients and healthcare providers.
• Sales Support and Collaboration:

• Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables .
• Monitor sales performance and adjust marketing strategies accordingly.
• Engage in field visits to better understand customer needs and gather feedback.

• Regulatory Compliance and Ethical Marketing:

• Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.
• Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects.
• Stakeholder Engagement and Networking:

• Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field.
• Attend industry conferences and workshops to network and stay informed about industry trends.
• Budget Management and Reporting:

• Manage the budget allocated for aesthetic injectables marketing and promotional activities.
• Regularly report on brand performance, marketing ROI, and market insights to senior management.
• Customer Feedback and Product Improvement:

• Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables .
• Collaborate with Medical/NBD for continuous product improvement based on customer insights.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Commercial , Business Administration, Sciences degree or a related field for instance a degree or diploma in the Aesthetics field.

3 years experience in brand management, preferably in the medical aesthetics industry working with injectables. * Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for aesthetic injectables.

• Understanding and relationships in the medical aesthetics field with experience of managing and developing KOLs and trainers.