Job Description

Key Responsibilities:

Marketing Strategy - Input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand. Digital marketing Strategy - Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders. Brand management - Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Manage relationship with all advertising agencies. Co-ordinate shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels. Communication - facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message. Measurement - Track effectiveness of all campaigns and optimise future campaigns based on learnings. Creativity & innovation - Show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach. Customer obsessed - Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against KPI's & monitor competitor activity. Budgets - Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues. Leadership & people management - Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals.

Qualifications and Experience:

A relevant tertiary qualification. Minimum 5 years' relevant retail & brand experience is essential. Have a key understanding and experience in digital marketing. Experience in social media as a communication channel.

Skills:

Computer literate. Good with Excel / Word / PowerPoint. Digitally savvy. Project Management (activations, new store openings, launches, CSI, etc.) Good verbal communication skills. Good organisational & planning skills. Commercial awareness. Able to work independently & show initiative. Adaptability. Good team working skills. Great written communication skills. Good numerical & analytical skills. A passion for retail. The ability to multi-task in a fast-paced environment - work on multiple projects simultaneously. The ability to work independently. The ability to take initiative. A high level of attention to detail.

Behaviours:

Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective. Business Insight - applies market and business insights in order to drive organisational objectives. Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner. Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success. Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions. Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems. Organizational savvy - understands and navigates dynamics created by processes, systems, and people. Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation.

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

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