Job Description

We are seeking a dynamic, results-driven Brand Manager to spearhead our marketing and brand development efforts. The ideal candidate will be responsible for creating and executing strategic marketing initiatives that enhance brand awareness, drive retail traffic (online and in-store), and build long-term customer engagement. This role requires a strong mix of creativity and analytical skills, with a deep understanding of retail marketing and a genuine connection to the outdoor and hunting lifestyle.
Position available for a Brand Manager based in Pretoria.
Minimum Requirements:

• Bachelor's degree in Marketing, Brand Management, Business, or a related field.
• 4+ years of experience in brand or retail marketing, preferably in the outdoor, sporting goods, or lifestyle sectors.
• Proven track record of successful campaign development and execution.
• Deep understanding of the outdoor and hunting lifestyle, customer profiles, and seasonal sales cycles.
• Strong project management and organizational skills.
• Proficiency in digital marketing platforms, analytics tools, and content management systems.
• Excellent communication, storytelling, and interpersonal skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Based in or willing to relocate to Pretoria, with a willingness to travel occasionally for events or partner engagements.

Preferred Attributes:

• Hands-on experience in e-commerce or omnichannel retail
• marketing.
• Familiarity with South African outdoor and hunting regulations, brands, and communities.
• Creative flair with the ability to manage design and content
• direction.

Preferred experience:

• Direct experience in the outdoor, hunting, fishing, or tactical gear
• market.
• Knowledge of relevant regulations, seasonal trends, and regional consumer behaviours. Familiarity with outdoor influencer networks and media channels.

Responsibilities:

• Brand Strategy and Positioning
• Market Research and Consumer Insights
• Product Branding and Development Support
• Marketing Campaign Development
• Content Creation and Storytelling
• Social Media and Digital Brand Presence
• Partnership, Sponsorships and Events
• Brand Governance
• Performance Monitoring and Reporting
• Cross-functional Collaboration

Kindly apply if you meet the minimum requirements. Should you not hear back from us within 2 weeks consider your application as unsuccessful.
For more information please contact:
Lientjie Kloppers

Swift International Human Resources