Job Description

Job Summary Position available for a Brand Manager based in Pretoria.
Minimum Requirements:

• Bachelor's degree in Marketing, Brand Management, Business, or a related field.
• 4+ years of experience in brand or retail marketing, preferably in the outdoor, sporting goods, or lifestyle sectors.
• Proven track record of successful campaign development and execution.
• Deep understanding of the outdoor and hunting lifestyle, customer profiles, and seasonal sales cycles.
• Strong project management and organizational skills.
• Proficiency in digital marketing platforms, analytics tools, and content management systems.
• Excellent communication, storytelling, and interpersonal skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Based in or willing to relocate to Pretoria, with a willingness to travel occasionally for events or partner engagements.

Preferred Attributes:

• Hands-on experience in e-commerce or omnichannel retail
• marketing.
• Familiarity with South African outdoor and hunting regulations, brands, and communities.
• Creative flair with the ability to manage design and content
• direction.

Preferred experience:

• Direct experience in the outdoor, hunting, fishing, or tactical gear
• market.
• Knowledge of relevant regulations, seasonal trends, and regional consumer behaviours. Familiarity with outdoor influencer networks and media channels.

Responsibilities:

• Brand Strategy and Positioning
• Market Research and Consumer Insights
• Product Branding and Development Support
• Marketing Campaign Development
• Content Creation and Storytelling
• Social Media and Digital Brand Presence
• Partnership, Sponsorships and Events
• Brand Governance
• Performance Monitoring and Reporting
• Cross-functional Collaboration

Kindly apply if you meet the minimum requirements. Should you not hear back from us within 2 weeks consider your application as unsuccessful.
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