Brand Manager Otc

Gauteng, South Africa

Job Description


COMPANY DESCRIPTION We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability. Aspen is a dynamic organization built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development. The Groupxe2x80x99s key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines OBJECTIVE: Drive sustainable, profitable growth of the Iron, Cardiovascular, and Ophthalmology portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen. KEY RESPONSIBILITIES: (The primary tasks, functions and deliverables of the role) Strategic Decision making

  • Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (Doctor, Pharmacy, Wholesale & Retail)
  • Market analysis and gathering insights to arrive at strategic intent. Ability to interpret and implement insights drawn from a variety of internal and external data sources.
  • Develop succinct portfolio/brand strategies with supporting tactical plans in form of a Brand Plan to drive the strategic intent.
  • Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment.
  • Anticipate future trends in disease management and the market environment.
  • Strategies need to create demand for Brands in portfolioxe2x80x99s by ensuring the necessary support to the sales teams with high levels of energy, motivation, integrity and urgency to help them achieve sales targets.
  • Successful roll out and lead the implementation of tactical plans and monitor the roll out.
Commercial capability
  • Ability to set sales budgets agreed in the business
  • Compile advertising budget and spend
  • Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth
Sustainable business growth and profitability
  • Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and managing distributor and wholesalerxe2x80x99s stock holding as well as backorders
  • Effectively manage and monitor sales as well as promotional budgets
  • Effectively manage and initiate the required Advertising and promotional campaigns to support execution excellence and maximize ROI
  • Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making
  • Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQxe2x80x99s
  • Assess market potential of opportunities/pipeline with NPL team to successfully implement new products once launch ready.
Innovation
  • Innovative way of thinking to secure a competitive advantage.
  • Provide creative direction for brand/ portfolios strategies.
  • Solution orientated.
  • Pipeline management to secure future portfolio assets with NPL team
Internal and external customer interaction
  • Enthusiastically communicate plans and results with the Sales force as well as business leadership and relevant teams within the business at all times
  • Drive cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets to achieve brand/portfolio priorities through engagements.
  • Sense of urgency in resolution of customer queries
  • Quality assessments of portfolio/ brand strategy and tactical implementation through customer interactions / infield visits to obtain required intelligence and insights.
  • Optimize Training department engagements to ensure field force is fully equipped and aligned with strategic and execution requirements.


Skills and Competencies (The abilities that the individual needs in order to perform this role effectively)
  • Enthusiasm, passion, high energy are key requisites.
  • Commercial acumen
  • Analytical skills
  • Project management
  • Networking ability
  • Interpersonal skills
  • Ability to perform under pressure.
  • Self-starter and self -motivated
  • Sense of urgency
  • Prioritizing and planning
  • Verbal and written communication skills
  • Aptitude for continuous learning
  • Influential and impactful presentation skills
  • Adaptability and flexibility in a changing environment
QUALIFICATION & EXPERIENCE:
  • Matric
  • Relevant Post matric Marketing/Health Science Degree
  • 3+ years Pharmaceutical and/or Marketing industry experience
  • Successful track record and experience in Pharmaceutical Sales / Marketing
  • 2-3 years brand/sales management experience would be beneficial.
  • Financial literacy
  • Proficiency in Excel, PowerPoint, Outlook and Word
  • Ability to work on Qlikview models is advantageous.
The job applicant acknowledges, agrees, accepts, and understands that the Company (Pharmacare Limited t/a Aspen Pharmacare), has a mandatory Covid-19 Vaccination Policy and Plan which, inter alia, provides for mandatory vaccination for all employees at SA Commercial. Mandatory Covid-19 vaccination applies to this job vacancy. As such, in applying for and if applicable accepting an offer of employment for this job role, the applicant warrants that s/he is fully vaccinated, and that his/her vaccination status is valid and up to date. The Job applicantxe2x80x99s electronic vaccination certificate, as issued by the NDOH, must be provided if the job application results in an offer and subsequent acceptance of this offer of employment. The applicant acknowledges, further, that there is no particular reason that he/she would refuse any future booster or vaccination requirements that may/should be recommended by the South African health authorities. Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before the 23 November 2023. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advert closing, please consider your application unsuccessful. Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application

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Job Detail

  • Job Id
    JD1274075
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gauteng, South Africa
  • Education
    Not mentioned