Job Description

Our client in the Pharmaceutical industry is currently looking for a Brand Manager, in Johannesburg.

Responsibilities:

• Bridging the gap between the customer and the brand by using data and insights from the customerxe2x80x99s unique perspective to excel.
• Conduct in-depth market research to understand consumer behaviour and preferences.
• Analyse market trends, competition, and customer feedback to refine brand positioning.
• Develop consumer personas and gather insights for targeted marketing efforts.
• Shape and articulate a clear and inspiring vision and mission for the brand.
• Ensure that the brand's values align with the company's overall goals and values.
• Translate brand elements into comprehensive marketing strategies.
• Develop go-to-market plans that encompass product launches, promotions, and campaigns.
• Lead and inspire a team of marketing professionals, fostering creativity and collaboration.
• Provide guidance and support to team members working on brand initiatives.
• Spearhead the creative development process to create compelling campaigns that drive action.
• Craft messaging and visuals that resonate with the target audience.
• Establish key performance indicators (KPIs) and performance specifications.
• Continuously measure and report on the effectiveness of marketing campaigns.
• Assess return on investment (ROI) and make data-driven adjustments.
• Market Monitoring and Competitive Analysis:
• Stay updated on market trends and consumer preferences.
• Conduct thorough competitor analysis to identify opportunities and threats.
• Marketing and Advertising Oversight:
• Oversee the execution of marketing and advertising initiatives.
• Ensure consistency and alignment with the brand's direction.
• Product Distribution and Customer Feedback:
• Monitor product distribution channels and optimize as needed.
• Gather and analyse customer feedback to make product improvements.
• Innovative Growth Strategies:
• Develop and implement innovative strategies to drive brand growth and market share.
• Ensure all company stakeholders are aligned with the brand's direction, choices, and tactics.

• 3-year Degree (Medical or Medically related/Sciences/Marketing)
• 3 - 5 yearsxe2x80x99 experience in marketing Over the Counter (OTC) and RX brands to Health Care Professionals.
• Experience in new product launches is advantageous.

• Dependent on experience and qualification.

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