Brand Manager (fmcg)

Milnerton, Cape Town, South Africa

Job Description

Job Summary Qualification and Experience

  • Business or marketing-related degree or equivalent professional qualification
  • 3 years of Sales & Marketing experience in a similar role
  • Previous working experience in the FMCG space essential
  • Demonstrated project management skills
  • Conceptual creative development across design/art direction, copy and content
  • Creative thinking and development across media channels and platforms
  • Strong experience in social media and e-commerce
  • Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility
Role and Responsibilities
Brand Strategy & Positioning
  • Conduct consumer and market research.
  • Identify brand market position.
  • Design research-based brand strategy.
  • Own the development and messaging of the brand narrative.
  • Define and manage the brand communication strategy using various media.
  • Communicate the brand personality internally and align the company around core brand ideas.
Marketing Planning & Execution
  • Convert agreed-upon marketing strategies into feasible, workable project plans.
  • Develop, execute, and manage marketing programs and campaigns.
  • Co-ordinate and liaise with the broader marketing team regarding campaigns.
  • Maintain brand consistency across all marketing channels, including social media.
Research & Trend Analysis
  • Identify research needs, execute studies, and analyse findings to uncover opportunities.
  • Stay current on market trends and competitive activity.
  • Anticipate consumer trends and ensure the brand remains relevant.
Performance Measurement & Reporting
  • Measure and report on the success of marketing campaigns.
  • Report weekly, monthly, and quarterly on marketing metrics.
Budget & Financial Oversight
  • Establish and manage brand budgets.
  • Ensure marketing budget compliance.
  • Make decisions about branding costs and analyse customer spending trends.
Public Relations & Stakeholder Engagement
  • Maintain the company's public image through strategic marketing initiatives.
  • Build relationships with influencers, journalists, and media outlets.
  • Oversee social media accounts to ensure brand consistency.
Sales Enablement
  • Achieve sales targets through effective marketing efforts.
Health and Safety
  • Participate in safety forums and attend relevant training/programmes
  • Report all safety incidents to the relevant people
  • Comply with safety policies and procedures
  • Always wear protective clothing (where applicable)
Limpopo Personnel
Recruiter

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Job Detail

  • Job Id
    JD1549282
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Milnerton, Cape Town, South Africa
  • Education
    Not mentioned