Develop GIT, Cough & Cold portfolio/brand strategy for sustainable business growth and profitability
Anticipate future trends in GIT, Cough & Cold usage and the market environment
Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
Successful implementation and monitoring of the rollout of the above with the required measurements in place for successful outcomes
Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Cough & Cold brands.
Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
Ability to manage the cross-functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
Managing wholesalersxe2x80x99 stock holding and backorders.
Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
Lead and utilise both internal and external conferences, and congresses to position GIT, Cough & Cold brands as foremost in the target audiencexe2x80x99s minds
Sense of urgency in the resolution of customer queries
QUALIFICATION & EXPERIENCE:
Must have a completed Matric/Grade12
Relevant Post matric Commercial /Health Science qualification
3+ years FMCG /Marketing industry experience
Minimum 3 years brand management within FMCG/Health segment
Applicable industry knowledge
Sound financial acumen
Proficiency in Excel, PowerPoint, Outlook and Word
Ability to work on Qlikview models is advantageous
SKILLS & COMPETENCIES:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
Commercial acumen
Digital marketing skills
Analytical skills
Project management
Networking ability
Interpersonal skills
Ability to perform under pressure
Self-starter and self-motivated
Sense of urgency
Prioritizing and planning
Verbal and written communication skills
Aptitude for continuous learning
Influential and impactful presentation skills
Adaptability and flexibility in a changing environment
The job applicant acknowledges, agrees, accepts, and understands that the Company (Pharmacare Limited t/a Aspen Pharmacare), has a mandatory Covid-19 Vaccination Policy and Plan which, inter alia, provides for mandatory vaccination for customer-facing employees. Mandatory Covid-19 vaccination applies to this job vacancy. As such, in applying for and if applicable accepting an offer of employment for this job role, the applicant warrants that s/he is fully vaccinated and that his/her vaccination status is valid and up to date. The Job applicantxe2x80x99s electronic vaccination certificate, as issued by the NDOH, must be provided if the job application results in an offer and subsequent acceptance of this offer of employment. The applicant acknowledges, further, that there is no particular reason that he/she would refuse any future booster or vaccination requirements that may/should be recommended by the South African health authorities.
Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before 04th August 2023. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advert closing, please consider your application unsuccessful.
Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application