Job Description

Description

Kenvue is currently recruiting for:

Brand Manager Self Care

This position reports into the Self Care Senior Brand Manager and is based in Cape Town, South Africa.

Who we are

At Kenvue, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands-including NEUTROGENAxc2xae, AVEENOxc2xae, TYLENOLxc2xae, LISTERINExc2xae, JOHNSON'Sxc2xae and BAND-AIDxc2xae -are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers' hearts and homes.

What will you do

Purpose for the role:

This professional will develop strategies to support the Benylin Cough, Cold & Flu portfolio for South Africa and key export markets

Responsibilities and the impact YOU will have:

• Leads annual brand planning process, working closely with the in-market teams to deliver sound annual plans that clearly map outgrowth opportunities / objectives and the plans required to deliver against these objectives.
• Develop, plan, implement and evaluate marketing activities / advertising / promotional plans.
• Proactively identify emerging trends, develop deep understanding of category and professional landscape to help shape future direction and define strategy to execution based on insights
• Build thorough understanding of the competitive landscape per market and the performance levers within each market.
• Implementation of marketing mixes that are consistent with overall strategies.
• Partner with Regulatory to understand criteria and regulations per market and to facilitate the relevant registrations and marketing execution across markets.
• Ongoing measurement and evaluation of broad strategies and activity plans with strategies evaluated over time and adjusted as necessary.
• Manage budgets and return on investment.
• Support, develop, and manage business financials, P&L performance, product forecasting, and budgets to ensure plans can be executed and financial targets delivered
• Collaborate cross-functionally with supply chain, packaging, cluster/franchise marketing, and sales for strategic packaging, commercialization, advertising, content creation, and promotion
• Partner closely with cross-functional peers to address capabilities gaps, remove inefficiency from value chains, and drive profitability
• Manage and partner with vendors to develop communication plans and advertising to improve business results; Monitor advertising performance to optimize return on investment
• Continually assess digital performance to figure out what is / isn't working using data, analytics and insights to continuously optimize performance, delivering aligned success metrics
• Contribute to a high-performance environment with a culture of collaboration and innovation, and ability to drive deeper integration with greater J&J team
• Ensure internal/external alignment, while growing and maintaining relationships with key stakeholders

Qualifications

What we are looking for

• Matric plus a relevant marketing or business degree or diploma.

• 5-7 years brand management experience with consistent track record in brand strategy and marketing mix development and implementation in Consumer Goods industry at a multi-national company. Healthcare / pharma experience is helpful.

• Has strong numerical analytical skills with the ability to apply to both commercial & marketing opportunities.

• Able to think strategically.

• Ability to take initiative and to be proactive (self starter).

• Ability to manage complexity.

• Ability to collaborate and build productive working relationships.

• Tenacity to see things though and to deliver the long-term vision.

• Leadership ability and potential (role will grow as SSA business grows).

• Insight development, Brand positioning, brand idea and communication strategy, Marketing research and consumer planning, Trend foresight, competitive and external environment, Communication channels, Brand and business planning, Brand profitability, Product and packaging development (NPD / NPI), Pricing, Trade channels, Portfolio management, Project management, Commercial and business acumen required to complete business case development and market share analysis.

What's in it for you

• Competitive Benefit Package

• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!

• Learning & Development Opportunities

• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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