Job Description

ROLE PURPOSE:

The Marketing & Communications Lead is responsible for strengthening, protecting, and growing the companies brand across local and international markets. This role drives brand visibility, effective marketing execution, and close alignment with the Commercial & Science teams to drive business growth and strengthen the companies reputation as a global leader in sustainable seaweed-based bio stimulants.

KEY RESPONSIBILITIES:

Brand Management & Positioning



Execute brand strategy in line with company objectives.

Ensure consistent brand identity across all communication platforms and global markets.

Conduct market research and competitor analysis to guide positioning, messaging and growth strategies.



Marketing & Communication



Plan, execute an evaluate marketing campaigns, product launches, and promotional activities.

Manage digital channels including website content, social media and online campaigns to strengthen brand visibility and engagement.

Oversee the design of marketing materials such as brochures, packaging, presentations, and PR content.

Coordinate and manage participation in trade shows, conferences, and industry events.



Commercial & Business Support



Provide the commercial team with marketing tools, content and training support

Support distributor and partner networks with localised brand and marketing material.

Promotional items management and procurement

Event planning and coordination

Track and reconcile marketing budget and expense

MINIMUM REQUIREMENTS:

Degree in Marketing, Brand Management, Agriculture, or related field



3+ years' experience in brand management or marketing, preferably in agriculture/bio-stimulants

Excellent communication, presentation, and project management skills

Proficiency in digital marketing tools, analytics, & CRM systems (Monday.com will be an advantage)

Creative thinker with strong analytical ability and commercial awareness



Between 3 - 5 Years