Job Description

To increase market share, sales, profitability and LIONLEAD's profile, and to ensure that the Branch meets financial and operational targets. Closely monitoring that all clients receive a consistently high-quality service by effectively managing and developing all available resources (staff, systems, processes) and ensuring that a strong customer-focused service culture becomes entrenched in the branch.



Proactively identify and assess the risks faced by the branch and maintain an effective system of controls to reduce exposure. Maintain a high level of integrity and ethical standards. Fostering a quality, motivated, highly effective and brand-aligned team of agents is a key priority.


Key Responsibilities

Manage performance of agents to achieve budgeted sales targets. Enhance market share in all trade areas and monitor competitors. Implement Branch strategy and budget aligned with objectives. Ensure efficient property sales and transfer processing. Support marketing and PR for maximum visibility. Encourage referral use and ensure premium client service. Address agent and staff issues promptly with appropriate feedback. Control branch expenses within budget limits. Ensure staff are trained, inducted, coached, and mentored. Promote workplace transformation and retention through recognition. Oversee lease negotiations and renewals. Ensure full compliance with legal, FICA, and ooba standards. Drive productivity and branch compliance. Lead weekly huddles and monthly strategy reviews. Ensure 100% agent onboarding and coaching in first 30 days.

Key Performance Indicators (KPIs)

Achieve monthly/quarterly sales turnover targets. 70%+ of agents to close minimum 2 deals/month. Minimum 3 exclusive mandates per agent per quarter. Maintain agent retention rate of 90%+. Meet or exceed branch profitability margins. 100% compliance with FICA, Tiger Finance, and SOPs. Achieve landlord/client satisfaction score of 90%+.


Education & Experience

B Degree or National Diploma in Sales/Marketing or related field. 5-10 years leading a sales team. Real estate industry experience with Full Status FFC (3+ years). Sales and service-oriented with strong local area knowledge.

Knowledge & Skills Required

Business acumen and budgeting skills. Excellent interpersonal and relationship-building skills. Strong motivational and leadership ability. Negotiation and arbitration skills. Marketing, networking, and problem-solving capabilities. Sales strategy understanding and market awareness. * High emotional intelligence and strategic thinking.