Job Description

Job Advert Summary

Clover is looking for an Assistant Brand Manager to supports the Senior Brand Manager by coordinating and executing marketing campaigns, conducting market research, analysing performance metrics, and managing budgets for brand growth and consistency.

Minimum Requirements

BCom Honours in Marketing or an equivalent qualification. 1-3 years' experience in marketing, advertising, or FMCG (fast-moving consumer goods). Business English (Fluent) Computer Literacy (Intermediate)

Duties and Responsibilities

Brand Strategy & Planning

Support in developing and executing brand strategies and annual marketing plans. Conduct competitor and market analysis to identify opportunities and threats. Assist in positioning the brand to ensure consistency across all consumer touchpoints.

Marketing Campaigns

Help plan, coordinate, and implement marketing campaigns (digital, in-store, ATL, BTL). Monitor campaign performance and provide post-campaign analysis and reports. Manage timelines and liaise with agencies, designers, and suppliers to deliver quality marketing material.

Product Management

Assist in new product development, packaging design, and innovation projects. Work closely with R&D, procurement and supply chain teams to ensure timely launches. Monitor product performance and pricing in the market.

Market Research & Consumer Insights

Conduct market research and track consumer trends. Gather and analyse feedback to support decision-making. Provide insights to improve brand positioning and engagement.

Sales & Trade Support

Collaborate with sales teams to develop trade promotions and in-store activations. Support key account management with product information, sales material, and promotional ideas. Track competitor activity at retail level.

Brand Performance Tracking

Monitor KPIs such as market share, sales performance, brand awareness, and ROI. Prepare regular reports and presentations for the business. Track advertising and promotional spend vs. budget.

Administrative & Project Support

Manage budgets, purchase orders, and invoice tracking. * Organise brand events, launches, and sponsorships.