Job Description

We Go Places! How about you?
Immediate Superior: [[Marcel Swain Marketing Manager]]
Job Grade: [[10]]
Location: [[Sandton]]
Function: [[Marketing ]]
Sub Function: [[Brand Team Beer]]
Type of Contract: [[Permanent]]
Reference Number: [[94496]]
Closing Date: 13 October 2023

: Assistant Brand Manager

Job Grade: TBD

Purpose of Role:

The Assistant Brand Manager supports the brand management team in executing brand strategies, managing marketing campaigns, and contributing to brand growth. This role involves collaboration with cross-functional teams and external partners to ensure consistent brand messaging and effective communication with the target audience.

Key Responsibilities:

Consumer Centricity:

• Develop deep understanding of consumer segmentation and demand spaces, alongside typologies to execute targeted marketing initiatives.
• Understand consumer needs, preferences, and behavior, using the monthly brand health tracker, and bespoke qualitative or quantitative studies.
• Supplement formal market data with insights garnered from internal and external stakeholders: consumers, customers, trade, buyers, sales force.

Brand Strategy:

• Understand the brand strategies aligned with business objectives, ensuring consistent positioning, purpose, creative big idea, and messaging to build brand equity.
• Assist in the maintenance of brand visual, tonal and execution guidelines and ensure brand consistency across all channels and touchpoints.
• Support the monitoring of market trends, competitive landscape, market share, brand performance, brand health, and consumer perceptions to share feedback to team.

Communication Strategy:

• Assist brand with the development of integrated TTL communication strategies across various channels, including digital and tech innovation, social media, CRM, TV, radio, OOH, print, PR, influencer, events, and experiences.
• Support Website, CRM, social channels, and community management.
• Support the creation and execute compelling, engaging and locally relevant TTL creative campaigns that resonate with the target audience.
• Lead brand asset management on internal and external platforms: packs, brand visual identity, logos, creative assets.

Integrated Commercial Planning:

• Assist in executing integrated commercial plans that drive brand growth.
• Collaborate with sales and trade marketing teams to align marketing activities with sales objectives.
• Support brand budget management.

Brand Profitability:

• Understand the brand income statement to support execution of brand profitability initiatives.
• Understand the revenue management pricing strategy, pack-price approach, and promotional effectiveness.
• Support brand A&P cost centres management including monthly recons and reporting.

Innovation:

• Understand segmentation, consumer insights and category competitor analysis and how to identify opportunity spaces within and beyond the bottle.

• Assist in brand projects with intrinsic, packaging, and product development teams to implement future fit products or product variations.
• Assist in implementation of pack upgrades to maintain brand relevance and manage PIPO with limited write offs.

Trade Marketing and Route to Consumer:

• Assist brand, trade marketing and channel partners to develop target marketing initiatives.
• Assist in the development and execution of channel-specific trade promotions and activations, in-store merchandising, and trade assets, and POS materials with a consistent trade playbook for all channels.
• Use shopper market research and analysis to understand consumer behavior and preferences in different channels.

Team Collaboration:

• Integrated creative and media agency account administration.
• Ability to engage and collaborate with internal stakeholders across multiple projects: Global and Regional Marketing Teams, MT, Innovation, Trade Marketing, Sales, Group Key Accounts, Logistics, Finance, Legal, Revenue Management, Supply and Operations, Procurement, Corporate Affairs.

Job Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Minimum 2-3 years' experience in brand management, marketing, or a related role (internships or entry-level positions).
• Knowledge of marketing principles, consumer behavior, and brand development concepts.
• Strong organizational and time management skills, with the ability to handle multiple tasks simultaneously.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools.
• Creative thinking and a passion for brand marketing.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Competencies:

• Attention to detail: Ability to contribute to ensuring accuracy and consistency in marketing materials.
• Organization: Strong organizational skills to contribute to managing multiple tasks and deadlines effectively.
• Analytical skills: Ability to contribute to analyzing data and metrics to measure campaign performance and provide insights.
• Collaboration: Strong teamwork and interpersonal skills to contribute to working effectively with cross-functional teams and external partners.
• Adaptability: Flexibility to contribute to changing priorities and taking on new responsibilities.
• Communication: Clear and effective written and verbal communication skills to contribute to conveying brand messaging.
• Creative mindset: Ability to contribute ideas and support the development of innovative brand initiatives.
• Passion for marketing: Enthusiasm for the field of marketing and a desire to learn and grow in the role.

Demonstrate Heineken Beverages Values and Behaviours:

Deliver:

• Play to win
• Celebrate success
• Deliver the goods

Shape

• Think consumer first
• Make courageous moves

Connect

• Champion a culture of belonging
• Learn, share, and reapply

Develop

• Have real conversations
• Embrace learning and growth

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

Heineken