Job Description

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We're Looking For:
This senior analytics engineering role focuses on architecting and optimizing data pipelines and models that power Marketing Analytics and Return on Ad Spend (ROAS) measurement. The position is responsible for building scalable, reliable data sources that enable advanced analytics, campaign performance tracking and data-driven decision-making across marketing and operational functions.
The role partners closely with marketing stakeholders to develop trusted, actionable datasets that enhance visibility into campaign effectiveness, customer engagement, and ROI. It also provides technical leadership and mentorship to junior analytics engineers, influencing data architecture and project direction for business-critical, medium-to-high complexity data ecosystems spanning multiple product lines and functional areas.
Responsibilities Include, But Are Not Limited To:

• Technical

• Cleanse and verify data integrity, enhancing data sources when required
• Exhibit best coding practices, adeptness in pipeline builds, and proficiency in transformation tools
• Analyse data to deliver data-driven insights using proven data mining techniques.
• Visualise data insights, communicate findings, and engage in data engineering tasks to optimise data pipelines and enhance analytical capabilities
• Management

• Effectively leverage knowledge, expertise and experience to lead and deliver projects
• Effectively support and mentor analysts
• Business

• Collaborate with other analysts and stakeholders to execute projects
• Leverage business knowledge to enhance business performance
• Help guide business when making technical decisions
• Personal

• Perform research and constantly stays on top of the industry's trends
• Engage and proactively seek opportunities for improvement through ongoing learning

Things That Should Be In Your Background:

• Educational/professional experience with a heavy quantitative, analytical focus
• Skilled in data analysis, data engineering and business intelligence
• Advanced understanding of SQL, efficiently & effectively applies best coding practices and demonstrates ability to upskill/assist others
• Advanced understanding of Python/R, efficiently & effectively apply best coding principles and demonstrates ability to upskill/assist others
• Advanced understanding of Apache Airflow/Argo, DBT and APIs; demonstrates proficiency in building data pipelines and assisting in upskilling/assisting others
• Skilled understanding of version control; efficiently create pull requests, collaborate, debug/track issues, document and host code
• Independently develop complex data models
• Experience with a reporting tool, such as Tableau

Other Attributes That Will Help You In This Role:

• Manages multiple projects, resolves challenges swiftly, delivers adaptable approaches, and values diverse opinions.
• Takes ownership, anticipates new problems, tests solutions, and mentors on effective problem-solving techniques.
• Sets quarterly goals aligned with team objectives, tracks progress in Workday, and communicates barriers to the manager. Takes personal responsibility for quality and timeliness of work, correcting mistakes and learning from them.
• Demonstrates expert understanding, introduces new tools/methodologies, and provides team training to enhance productivity.
• Tailors messages for audience understanding, engages respectfully in team meetings, synthesises thoughts effectively, presents confidently, and actively listens to stakeholders.
• Consistently builds and maintains key stakeholder relationships, perceived as a trusted partner, offers sound guidance, and navigates challenging relationships effectively.

Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us - and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .
About 2U Inc.
For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings - from free courses to full degrees - and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there - we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

Skills Required