Job Description

Major Purpose of Your Role:
Work on the product line marketing team and assist in the areas of marketplace assessment, new product or solution identification, promotional development, program creation, and training development/delivery to grow parts and service sales for the Company, branches, and dealers.

Major Duties:

• Gathers, interprets and integrates data from market research, competitive intelligence, industry associations, suppliers, and sales reports into recommendations for marketing strategies and programs.
• Creates and delivers marketing information for use in promotional events and marketing campaigns such as direct mail catalogs, regional shows, product introductions and aftermarket expos.
• Works with factories, suppliers, and creative writers to develop and deliver product information and competitive comparisons for use in guides, bulletins, and web applications.
• Coordinates the development and delivery of training programs, materials, and events for channel partners, customers and company personnel.
• Participates in the new product development process with functional areas for assigned parts categories.
• Analyzes market and competitive information to develop retail sales programs and assist with the development of new ordering programs.

Qualifications Required:

• Degree in a Marketing discipline or equivalent experience - University Degree (4 years or equivalent)
• Degree in an Agricultural Sciences discipline or equivalent experience - University Degree (4 years or equivalent)
• Degree in a Business/Management discipline or equivalent experience - University Degree (4 years or equivalent)

Relevant Experience:

• Marketing experience - 1-3 years
• Sales experience, preferably within Agricultural Machinery / Heavy Machinery / Heavy Vehicles unit or division - 1-3 years
• Field experience with regular customer contact, knowledge of dealer/distribution network, limited geographic area of responsibility, and broad product knowledge - 1-3 years

How to Apply:
If you meet the above requirements, please send your resume DIRECTLY

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