Job Description

Wine Tourism Marketing Coordinator
South Africa Wine provides essential support services to the wine and brandy value chain with the vision to enable it to become more robust, transformed, agile & competitive.
They are seeking a dynamic and highly organized Marketing Coordinator to join their team, based in Paarl, Western Cape.
This role will be instrumental in the implementation of their wine tourism strategy, with a focus on digital and content marketing as well as trade relations management. Reporting to the Wine Tourism Manager, the successful candidate will, amongst other, be responsible for:
Key responsibilities:

• Website and Social Media Management
• Content Creation and Curation
• Digital Marketing
• Travel Trade Relations
• Campaign Coordination
• Brand Alignment
• Analytics And Reporting
• Administrative Tasks
• Ad Hoc Marketing Tasks

Requirements:

• A relevant Degree in Marketing, Communication or an equivalent qualification.
• 2+ years' experience in digital marketing, campaign management or similar
• Proficiency in website management (WordPress or similar platforms) and social
• media marketing.
• Strong understanding of SEO, Google Analytics and digital advertising.
• Excellent bilingual (English and Afrikaans) written and verbal communication skills,
• with the ability to craft compelling content.
• Knowledge of/or exposure to the South African Wine and Travel industry.
• Strong administrative and project management skills.
• Good planning, organizing and time management skills.
• Attention to detail.
• Strong presentation skills with experience in engaging stakeholders.
• A positive, energetic, professional and assertive individual.
• Ability to conduct regular trade presentations and develop itineraries.
• Willingness to represent the brand at industry events, outside the standard office
• hours when required.
• Valid driver's license with own vehicle.

A market related remuneration package is offered. South Africa Wine considers all applications in terms of its Employment Equity Plan. South Africa Wine reserves the right not to make an appointment.
By Submitting your information and application you hereby confirm: * That you have read and understood our Privacy Policy (www.hopcal.co.za).

• That you give us permission to retain your personal information in our database for future matching to employment opportunities.
• Should suitable opportunities arise we will contact you and request your consent to submit your CV to a specific client for a specific purpose.
• That the information you have provided to us is true, correct and up to date.

Please ENSURE that your application includes the following:

• a comprehensive Curriculum Vitae, inclusive of contact and email information
• a covering letter motivating the application
• an indication of current and expected remuneration
• availability
• contactable referees

If you have not heard from us within 4 weeks of the closing date, please accept that your application was not successful. Only short-listed candidates will be contacted.
Closing date: 23 June 2025