Job Description

Delaire Graff Estate is looking for a Wine Sales Manager who will be responsible for all sales management and brand development of the Delaire Graff Estate wine business in all local and international markets.

Responsibilities: * SALES MANAGEMENT

• Developing and managing a sales plan and sales projections and budgeting specific to each client in all regions;
• Compiling regular sales analysis reports and comparisons to gauge overall growth of the business and growth within each market, and identify markets which need further support to reach budgeted volume;
• Achieving business development in all existing market activities by identifying sales opportunities and implementing sales plans to meet annual financial budgets;
• Calculating projection of sales targets and allocations on key line items based on sales analysis and past trends in each market;
• Negotiating and implementing price increases to each agent in all regions;
• Monitoring sales in all markets and providing management support to ensure budgets based on market segmentation are met with export, domestic and cellar door;
• Managing allocations of limited items to key clients in all markets;
• Identifying opportunities to run strategic promotions with key clients in various markets to build brand awareness and strengthen partnerships;
• Identifying opportunities to run strategic specials with key clients to move excess stock;
• Managing e-commerce to ensure all products are correctly listed, updated and represented on the site;
• Driving quarterly sales plan across all products and implementing campaigns to maintain traction to the site;
• Overseeing customer relations and service for all clients of the site;
• Maintaining communication between sales teams in all markets and providing necessary marketing materials to support distribution partners;
• Coordinating strategic market visits (Domestic and International) by the Wine Team to enhance relationships and increase sales with the trade and end consumer;
• Management of the Wine Sales & Marketing on site and remote team;
• Working closely with the regional offices of the national distributor to ensure the brand message is cohesive and adequately projected to the trade and end consumer.
• MARKETING AND BRAND DEVELOPMENT

• Branding coordination of all wine branding, including labels, gift packaging, brochures, tasting notes etc.;
• Identify opportunities to showcase and represent the Delaire Graff brand at strategically agreed Wine Shows, PR Events and Competitions.
• Represent Delaire Graff wines and the Estate at wine tastings, partner dinners to re-enforce the brand;
• Ensure the registration and necessary coordination of wine shows and relevant competitions;
• Ensuring the management of stock and packaging in partnership with logistics teams, and marketing materials and competition within the wine team;
• Maintaining client relations with agents and trade in all current and prospective markets to promote Delaire Graff Estate and Wines;
• Hosting local and international clients to promote relations with existing agents and build relationships with prospective clients;
• Coveting and hosting local and international journalists to promote Delaire Graff Wines within the greater global communication networks.
• Managing relations and opportunities with local wine boards and bodies to promote the region and the Estate through select local and international events and Estate hosting;
• Writing and content editing for all wine related marketing including press releases, web content, digital mailers, brochure/POS content, etc.;
• Creating compelling and fluid digital strategy for all wine related digital marketing campaigns and briefing the relevant teams to execute that strategy
• Managing all wine related social media content

• Relevant qualification in Marketing or equivalent
• Preferably 3+ years previous experience in similar role
• Previous sales experience, particularly in a direct-to-consumer role
• Experience in managing an Ecommerce site
• Excellent writing and copy-editing skills
• Previous staff management experience
• Computer literacy skills, must have strong excel experience
• Project management experience
• Organizational skills
• Strong attention to detail
• Strong presentation skills
• Must be proficient with the English language
• Excellent interpersonal & communication skills
• Ability to maintain a professional working relationship with all departments
• Ability to work within strict deadlines
• Flexibility and Accountability

Delaire (Pty) Ltd.