Job Description

An exciting new opportunity has become available at Ackermans. The Advertising Manager: Digital will be responsible for the end-to-end website construction, execution, and performance. Driving optimal web and mobile structure and design, catalogue execution and content execution of the website with a strong understanding of SEO and UX. Additionally, this role will manage and oversee the content upload process and be responsible for website budget, performance and reporting.
Qualifications

Essential:

• Degree in Digital Marketing/Marketing or equivalent

Preferred:

• A qualification in information systems, web and mobile design or development

• Google Accredited Courses

Knowledge, Skills and Experience

KNOWLEDGE required:

• Excellent understanding of integration across digital channels (Websites, App, USSD, SMS, E-Mailer, Social Media Platforms)

• A working knowledge of the latest MS packages (Word, Excel, Power Point & Outlook)

• An in-depth understanding of Google Analytics

• An in-depth understand of Digital Media Mix and reporting metric

• Knowledge of digital channels i.e. web, digital media, social media, USSD, SMS, E-Mailers and Apps

• Knowledge of digital industry, trends, tools and techniques and the integration thereof

• Know best practice in digital to advise and influence decision-makers about the digital initiatives, priorities and opportunities. Specifically around UX ,SEO and Web based CMS

• Knowledge of digital reporting and various analytical tools

SKILLS required:

• Advanced problem solving skills

• Organisational and administrative skills

• Excellent written and verbal communication

• Presentations skills

• Attention to detail

• Time-management

• The ability to:

• Work in results driven and performance focused environment

• Be adaptable to change initiatives

• Be self-motivated

• Deliver work on time

• Work independently & in a team

• Contribute to and integrate with the bigger marketing team & other stakeholders

• Have a high level of integrity/sensitivity to confidential information

• Effectively deal with numerous tasks and priorities

EXPERIENCE required:

Essential:

• A minimum of 3-5 yearsxe2x80x99 relevant digital experience gained in a Digital Marketing environment

• Experience in working with UX, SEO and Web based CMS

Preferred:

• Experience gained in a Retail environment

• A working knowledge of HTML and CSS

• Knowledge of job ticketing system

• Experience in managing a team

Key Responsibilities

Website strategy and planning

• Develop, define and implement the website strategic goals and objectives in line with the Marketing strategy.

• Develop a roadmap for website updates, improvements and efficiencies based on market trends and the needs of our Customer.

• Implementation of the agreed Digital marketing processes flow from handover of the promotional grid to post campaign analysis.

• Provide input to the website budget and manage budget accordingly

Management of website development and health, web maintenance, user change requests

• Design, development, maintenance of the end-to-end website

• Inputs/role players: UX reporting, front/back-end developers, OC Manager, Competitor & Industry analysis

• Collaborate with relevant stakeholders to ensure website functionality, security and performance is at optimal level.

• Assist with testing and customer experience.

• Incident management: liaising with technical team to ensure customer, business and marketing issues and bugs are resolved.

• Determine impact of possible change, flagging risks and providing input into changes understanding the customer journey

• Troubleshoot technical issues and ensure timely solutions

Catalogue and content execution

• Quality check website execution of catalogue and refer issues to rectify.

• Communicate with the Merchandise teams to ensure full, on-time and enriched content.

• Communicate with the photography studio / online commerce / buying with reference to display of visuals.

• Manage content plan for the website and ensure on-time execution on visual and written content.

Reporting and analytics

• Continuously analyse customer behaviour and engagement patterns to identify opportunities for improving conversion rates

• Implement conversion rate optimisation techniques to enhance website performance

• Monitor website traffic, customer behavior, and other relevant metrics using analytics and reporting tools to assess performance and make data-driven website decisions and/or changes.

Management

• People Management

• Expense Management

• Stakeholder management

Ackermans