Job Description

Job Summary
The Webmaster will be responsible for managing, maintaining, and enhancing the website. This role requires a mix of technical expertise, design awareness, and strategic insight to ensure a smooth, secure, and engaging online shopping experience. The Webmaster will also play a vital role in optimizing site performance, boosting online visibility through SEO, and collaborating with marketing and design teams to support business growth objectives.
Key Responsibilities * Website Design & Development

• Manage and maintain the website's structure, navigation, and overall functionality.
• Ensure mobile compatibility, responsiveness, and user-friendly design.
• Collaborate with designers and developers to implement new features and updates.
• Content Management

• Oversee and approve the publishing of content, including product listings, images, blogs, and videos.
• Ensure content is accurate, engaging, and aligned with brand identity.
• Manage content scheduling to support marketing campaigns and seasonal promotions.
• Technical Maintenance & Troubleshooting

• Regularly test and debug the website to identify and fix issues (e.g., broken links, missing images, loading errors).
• Keep all plugins, themes, and integrations updated.
• Monitor and optimize website speed and performance.
• Website Security

• Implement and maintain strong security measures against malware, cyber threats, and unauthorized access.
• Perform regular backups and ensure disaster recovery procedures are in place.
• Performance Analysis

• Use analytics tools (Google Analytics, Search Console, etc.) to monitor traffic, conversions, and user behavior.
• Provide regular performance reports with actionable insights for improvement.
• Recommend strategies to enhance user experience and sales conversions.
• SEO Optimization

• Implement on-page and off-page SEO strategies to increase search engine rankings.
• Optimize metadata, keywords, and site structure for visibility.
• Track SEO performance and adjust strategies accordingly.
• Collaboration

• Work closely with marketing teams to align web content with campaigns.
• Partner with design teams to ensure branding consistency.
• Support customer service teams with technical website-related queries.

Skills & Competencies

• Technical Skills: Proficiency in HTML, CSS, JavaScript, CMS platforms (e.g., WordPress, Shopify, or WooCommerce), and knowledge of web servers.
• Analytical Skills: Ability to analyze and interpret website data to drive informed decisions.
• SEO Knowledge: Familiarity with SEO tools, keyword research, and ranking strategies.
• Security Awareness: Understanding of best practices for website protection and compliance.
• Communication: Strong verbal and written communication skills for effective cross-team collaboration.
• Adaptability: Up-to-date with the latest web technologies, design trends, and algorithm changes.

The Good Human (Pty)Ltd
Recruiter

Skills Required