Job Description

Position Overview:

We're looking for a hands-on, energetic

Product Specialist & Marketing Coordinator

to help drive growth, visibility, and product excellence for the iconic WD-40 brand.

Responsibilities

1. Product Expertise & Support

Develop a deep and comprehensive understanding of all WD-40 products, including features, benefits, applications, and technical specifications. Act as the organisation's primary product knowledge expert for internal teams, distributors, and external customers. Conduct formal training sessions for the sales team, key accounts, and customers to enhance product knowledge and application expertise. Provide technical support by answering product-related inquiries, troubleshooting issues, and offering professional usage recommendations.

2. Brand Management & Execution

Ensure all marketing materials, packaging updates, POS elements, and communications are fully aligned with WD-40's global brand guidelines. Manage brand assets including logos, imagery, content libraries, and approved marketing elements. Liaise closely with the WD-40 Regional Marketing Manager to ensure correct rollout and localisation of global campaigns.

3. Marketing Campaigns

Coordinate national promotions, in-store activations, tactical campaigns, and retailer-specific programs (Builders, Makro, BUCO, etc.). Assist in compiling promotional calendars and collaborate with the sales team to identify growth opportunities. Evaluate promotion effectiveness, monitor ROI, and prepare post-campaign performance reports.

4. Digital Marketing & Social Media Collaboration

Support the development and management of digital assets including social media posts, website updates, and digital campaign materials. Provide product-accurate content for retailers' online listings and distributor platforms. Analyse digital engagement metrics and recommend improvements to enhance online presence. Collaborate daily with the Digital Marketing team to generate targeted, product-driven content that supports brand visibility and customer education.

5. Trade Marketing & Merchandising

Develop and maintain planograms, merchandising guidelines, and shelf layout documents. Coordinate the rollout of POS materials such as wobblers, shelf-talkers, banners, gondola ends, and activation kits. Provide sales representatives with product knowledge sheets, technical documentation, and sales enablement tools. Ensure brand visibility and compliance across key retail stores through photos, feedback, and regular trade visits.

6. Market Analysis & Insights

Monitor industry trends, competitor activity, pricing changes, packaging developments, and innovation within the FMCG/DIY category. Gather customer and distributor insights to support product positioning, new product development, and strategic decision making. Analyse sell-in vs sell-out data and identify opportunities for improved distribution or range optimisation. Present insights and strategic recommendations to the internal leadership team and WD-40 Europe.

7. Sales Team Support

Provide the sales team with up-to-date product information, technical guidance, and promotional tools to assist in closing deals. Help create impactful product presentations and sales collateral. Identify opportunities for product enhancements or potential new product introductions based on customer feedback and market needs.

8. Customer Engagement

Build and maintain strong relationships with distributors, retailers, and key customers to ensure satisfaction and resolve technical concerns. Prepare and deliver professional product demonstrations at trade shows, client meetings, and marketing events. Support customer education through training, structured feedback sessions, and follow-up on product quality issues where required.

9. Budget Management

Maintain and update the marketing budget tracker to reflect spend on campaigns, POS materials, digital assets, events, and agencies. Process supplier invoices and ensure compliance with WD-40's financial and procurement guidelines. Monitor spend versus budget and highlight cost efficiencies or overruns.

10. Reporting & Documentation

Maintain accurate records of customer interactions, product inquiries, trade visits, and market observations. Produce comprehensive monthly market intelligence reports including: Sales data and trends Competitor analysis and pricing reviews Market observations and photographic evidence Trade day promotions and activity summaries Participate in regular Teams feedback sessions with WD-40 Europe and provide detailed product and market insights

Requirements:

Minimum of 3 years' experience in marketing, trade marketing and product support. Strong communication, organizational, and analytical skills Confidence working with retailers, distributors, and cross-functional teams Must have a valid motor vehicle driver's license. A criminal background check will be done on all candidates. Clear criminal background required.
Appointments will be done in accordance with our EE plan.

Job Type: Permanent

Experience:

Marketing, trade marketing and product support: 3 years (Required)
License/Certification:

driver's license (Required)
Work Location: In person