The Role
This is a pivotal role at the heart of our social department -- responsible for leading planning, scheduling and resourcing across a busy portfolio of retained and campaign-based accounts. You'll work closely with team leads in both locations to ensure talent is allocated effectively, timelines are realistic, and delivery is consistently smooth.
You'll need to be a natural organiser with a calm head, strong interpersonal skills, and a deep understanding of how social-first creative work comes together -- from reactive content and day-to-day editorial through to global campaign launches.
This is a senior operational role, sitting within the wider agency ops team and acting as the key link between social, creative, production, community management, and client service.
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Key Responsibilities
Team Resourcing & Capacity Planning
Lead weekly and monthly resourcing across the social team, spanning two geographies
Maintain visibility of team bandwidth, flagging over/under-capacity and rebalancing where needed
Collaborate with department heads to forecast upcoming needs and secure the right talent (full-time and freelance)
Manage the freelance booking process -- from brief through to onboarding, PO and wrap-up
Community Management Resource Coordination
Oversee real-time visibility of Community Management (CM) resources:
o Who's on weekend or after-hours shifts
o Who's deployed at live events
o Who is facing high-volume spikes or support queues, and where resource juggling is required
Act as the go-to for CM scheduling decisions, responding dynamically to daily demands
Manage leave calendars for CM staff and approve/decline leave based on resource availability and campaign priorities
Traffic & Workflow Management
Own the traffic function for all social projects -- assigning tasks, managing timelines and ensuring delivery milestones are met
Monitor day-to-day workflow and prioritise incoming briefs based on urgency, scope and client need
Act as the central point of coordination between social strategy, creative, production, community management, and account management
Attend key meetings (status, stand-ups, WIPs) to maintain oversight and support proactive planning
Social Intelligence & Reporting Integration
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