Job Description

Who we are:

Mama Money is a growth-stage fintech startup working to help migrant workers in South Africa send money home. Since 2015, we have been providing reliable remittances, at a socially fair price, to those who need it most.

Mama HQ is in beautiful Cape Town, South Africa. We are 130 people strong (and counting) from 19 countries, across Africa, Asia, UK, and Europe. Our culture is built around the well-being of our team members and making a difference in our communities. "Just be lekker!" personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.



We've been around since 2015 and have earned a few accolades along the way, made some new friends, and expanded our reach. We've had some great times and some tough times, but all the while continue to keep our focus on helping people rather than maximizing profit.

To drive the in-channel and in-store execution of trade marketing strategies that deliver sales growth, brand visibility and category leadership. This role focuses on trade activation, shopper insight, channel execution and collaboration with sales, brand, and operations teams to maximise return on investment and market share.

As our Trade Marketing Manager, you will:

+ Lead and execute trade marketing initiatives for Mama Money, ensuring our branding is present at small merchants, agent locations, community partners and anywhere informal that makes sense for our customer base. + Build strong partnerships with our regional and area managers (agents) to locate spots to increase our brand presence in cities/areas.
+ Agree on rental agreements and informal agreements to ensure we can put up branding.
+ Manage and execute the implementation of murals, painting of containers, signs, informal billboards, etc.
+ Keep track of all our sites, rent agreements, and when spots were last branded, so we know when to renew contracts or repaint spots.
+ Collaborate cross-functionally with Brand and Design to deliver creative that speaks to our customers and cuts through the noise.
+ Request data and insights to guide decisions on where it would be best to focus on doing informal branding.
+ Manage the trade marketing budget, ensuring efficiency, accountability, and clear reporting on trade spend and performance.
+ Stay ahead of the curve by monitoring competitor and market activity to keep Mama Money visible and competitive in key markets.
+ Potentially manage contractors in key locations to facilitate the above.

Background & Expertise

+ 5-10 years' experience in trade marketing, retail marketing, or channel management, ideally in fintech, telecoms, FMCG, or a similar consumer-facing environment. + Experience working across informal trade channels and managing distributor or agent relationships.
+ Excellent stakeholder management and communication skills, you can build strong partnerships with internal teams, agencies, and external partners.
+ A hands-on, entrepreneurial mindset with the ability to work in a fast-paced, high-growth environment.
+ Willingness to travel across South Africa (and occasionally to regional markets).
+ In the first 6-12 months, it is expected that you will spend a large amount of time on the road implementing our informal branding strategy.
+ Knowledge of POSM, merchandising, retail execution, and community activations.

Competencies & Behaviours:

+ Strategic thinker with execution orientation, able to deliver big picture trade plans and ensure in-field execution. + Results-driven, proactive and comfortable working under pressure in a fast-moving retail/FMCG environment.
+ Collaborative and influential, able to engage with internal and external stakeholders at all levels.
+ Strong commercial mindset, understands pricing, margin, product mix, promotion mechanics.
+ Adaptable, innovative and willing to challenge the status quo to drive improvement in trade execution.
+ Ethical, integrity-driven and aligned with the company's values.

Why Mama?

At Mama Money, we're not just a company--we're a movement. Everything we do is driven by one

purpose

: to make life better for our customers and the communities we serve. Our customers are our heartbeat, and they inspire every step we take.

We're all about

making it easy

. No red tape, no hassle. Just simple, seamless experiences that put people first, we're here to make things easier, faster, and better for you.

We believe in

giving it a go

--and then giving it another go if we have to! We're a team of doers, dreamers, and innovators who aren't afraid to break the mould. We take bold steps, experiment with fresh ideas, and never stop learning.

At Mama Money,

we own it

--and we mean it. We take responsibility for our actions, our results, and how we show up every day. No passing the buck here. We approach every challenge with grit, passion, and determination.

Here's the best part:

Mama Money is a place that truly cares.

We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world, doing the right thing no matter what.

When you join Mama Money, you're joining a community. We're a passionate, down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously, but we don't forget to have fun while we do it.
So, if you're ready to make a real difference, take on exciting challenges, and grow in a place where you're valued and supported, then

Mama Money is the place for you

. Let's make an impact - together.

Mama's values:

1. Making it easier for our customers
2. Give it a go
3. Just own it
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.