Job Description

The Sprint Group Head of Marketing

(Execution & Performance)

Role purpose

The Head of Marketing is responsible for delivering

predictable lead volume and acceptable lead quality

against agreed targets, operating strictly within the documented

Marketing Judgement & Decision Rules

and aligned to the

MDS 36-Month Plan growth journey

.

This role exists to remove founder dependency from

marketing execution and content operations

, not to redefine growth strategy.

Position in the business

Reports to:

Founder (until a Growth Lead exists)

Works closely with:

Sales leadership

No authority over:

Pricing, offers, client progression, upsells, or EBITDA logic
Marketing judgement and funnel economics are already defined. This role executes and optimises within those constraints.

Governing growth constraints (non-negotiable)

Marketing execution must support the

MDS 36-Month Plan

, with lead flow tracked against known funnel economics.

Minimum target efficiencies are:

1 in 8 leads book a sales call

1 in 5 booked sales calls convert to a sale

These ratios represent baseline performance expectations. The role is expected to meet or improve these through execution optimisation, not strategy changes.

Core responsibilities1. Lead generation execution

Own day-to-day execution across all acquisition channels: Paid Organic Partnerships Outbound support Allocate and manage budget within agreed limits Optimise channel performance against: Cost per lead (CPL) Lead quality Conversion to booking and sale (relative to 1:8 / 1:5 benchmarks)
The role is accountable for

outcomes

, not activity.

2. Lead flow delivery & sales alignment

Deliver lead volume required to support sales targets defined in the MDS 36-Month Plan Monitor lead quality and booking conversion continuously Work with Sales to diagnose execution issues early Flag risks to lead flow before plan targets are missed
Marketing success is measured by

bookings created and sales supported

, not content produced.

3. Founder content de-risking (execution only)

Take operational ownership of: Webinars YouTube Free courses Ongoing content workflows Systemise delivery so founder presence is

optional, not required

Reduce founder time spent on marketing execution month-by-month
The role does not replace the founder as the face of the brand; it removes operational dependency.

4. Reporting & visibility

Weekly reporting covering: Lead volume CPL Lead-to-booking conversion Booking-to-sale conversion Clear written commentary on: What is working What is being stopped What is being tested
Reporting must make marketing performance

explainable without founder interpretation

.

Explicitly out of scope (non-negotiable)

The Head of Marketing does

not

own:

Growth strategy Offer design Pricing Client progression logic Upsell decisions EBITDA optimisation
These remain governed by the

Growth Logic framework

and Client Success progression.

Success criteria (6-12 months)

The role is succeeding when:

Founder time spent on marketing execution materially reduces Lead flow reliably supports the MDS 36-Month Plan Funnel performance meets or exceeds: 1:8 lead-to-booking 1:5 booking-to-sale Marketing decisions are made without founder involvement Reporting is consistent, trusted, and boring
Job Type: Full-time

Pay: R45000,00 per month

Application Question(s):

LinkedIn Profle Link
Work Location: Remote