Strategic Partnerships & Gtm Lead

Cape Town, WC, ZA, South Africa

Job Description

Who we are


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Flowcart,

formerly Sukhiba, is a venture-backed technology startup harnessing the power of AI, payments, ERP integrations, and the extensive reach of WhatsApp. Our aim is to create the largest platform for conversational commerce, marketing, and customer care for medium and large enterprises.


Our team is globally distributed and comprises talent from top universities such as Harvard and IIIT India. Our collective experience spans leading organizations like Booking.com, Flipkart, Amazon, X, and Airbase. Within three years, we have successfully expanded into twenty markets and are supported by some of the world?s premier venture capital firms.


At Flowcart, we are committed to transforming how businesses engage with their customers, leveraging cutting-edge technology to deliver unparalleled experiences in commerce.


Who we are looking for


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We?re looking for someone to lead our Partnerships and GTM Alliances work, an entrepreneurial operator who can: Build, activate, and manage strategic partnerships across developer agencies, ERP resellers, marketing automation firms, and system integrators across Africa and the Middle East. Design co-selling programs, drive channel enablement, and help these partners build revenue through Flowcart?s offerings. Represent Flowcart at industry events, panels, webinars, and partner demos, be the face of the brand in key forums. Own regional GTM strategies alongside the founders to grow visibility, adoption, and revenue from non-direct sales motions. Collaborate with product, sales, and customer success to align our partner feedback loops and influence roadmap and sales playbooks. Identify innovative GTM pathways, including WhatsApp-first reseller programs, affiliate loops, and ERP-specific solution bundles.

To achieve the core goals and objectives for this role, we are looking for;


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4-8 years of experience in partnerships, business development, or GTM strategy roles, ideally in SaaS, fintech, or eCommerce ecosystems. Deep understanding of the agency/developer/ERP landscape in Africa or emerging markets. Experience building and scaling indirect revenue channels (referrals, co-marketing, reseller models). A great communicator who can influence externally and align internally. Comfortable with ambiguity, execution-focused, and excited to wear multiple hats. A bonus if you have previous exposure to conversational commerce, WhatsApp Business API, or AI-driven SaaS tools.

Why join us?


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Be part of a category-defining company shaping the future of commerce on chat. Work directly with founders and senior leadership on high-impact growth strategy. Enjoy global exposure and a fast-paced learning environment. Leadership opportunities as we scale across markets. Flexibility and autonomy in terms of work style and schedule A sense of community and collaboration * ESOPs and Competitive Remuneration

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Job Detail

  • Job Id
    JD1628237
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, WC, ZA, South Africa
  • Education
    Not mentioned