Job Description

Strategic Marketing Director

Location:

Remote (U.S.)

Department:

Marketing & Growth

Reports To:

CEO / COO

Employment Type:

Full-Time

About the Role

The

Strategic Marketing Director

is responsible for developing and executing the marketing strategy that accelerates brand authority, drives revenue growth, and builds a predictable pipeline of leads, buyers, and partners. This role blends strategic leadership with hands-on execution across brand, content, digital marketing, demand generation, lifecycle marketing, and analytics.

You will be responsible for positioning the company as the category leader, building multi-channel marketing engines, and creating a cohesive brand experience that supports sales, partnerships, and long-term growth.

Key Responsibilities

Marketing Strategy & Leadership

Own the company's end-to-end marketing strategy, aligning it with business goals, the VTO, and quarterly Rocks. Translate the brand vision into actionable, measurable marketing plans. Lead long-range planning for brand growth, demand generation, and go-to-market initiatives.

Brand Positioning & Authority Building

Strengthen the company's position as the #1 trusted authority in its category. Oversee brand messaging, narrative development, and content strategy. Ensure consistent brand voice across all channels, collateral, and campaigns.

Demand Generation & Growth Marketing

Build predictable lead-generation engines across paid, organic, referral, webinar, and channel networks. Own the top-of-funnel strategy--traffic acquisition, conversions, nurturing, and attribution. Develop, test, and optimize multi-channel campaigns (email, social, content, SEO, paid ads).

Content & Thought Leadership

Lead development of high-value content: blogs, whitepapers, guides, webinars, email sequences, and video scripts. Support the CEO and leadership team in amplifying thought leadership and public visibility. Oversee editorial calendars, content workflows, and creative development.

Partnership & Channel Marketing

Build and support key referral networks, channel relationships, and value-add partnerships. Design co-marketing, webinar collaborations, and ecosystem-building strategies.

Analytics, Reporting & Optimization

Track and report on KPIs including lead flow, cost per acquisition, funnel conversion, campaign ROI, and engagement. Use data to refine messaging, target audiences, and marketing spend. Implement marketing automation and systems to scale operations.

Team Leadership & Cross-Functional Collaboration

Manage external agencies, contractors, and internal marketing contributors. Partner closely with Sales, Product, and Operations to ensure message alignment and shared KPIs. Build and standardize marketing processes, tools, and documentation.

Required Qualifications

7+ years in marketing, with at least 3 years leading marketing strategy or directing a marketing team. Demonstrated success building and scaling multi-channel marketing engines. Strong background in digital marketing, growth strategy, and demand generation. Deep experience with content strategy, brand storytelling, and thought leadership. Data-driven mindset with experience building dashboards and managing KPIs. Exceptional communication, leadership, and project management skills. Comfortable in fast-moving, entrepreneurial, or startup environments.

Preferred Experience

Experience in B2B services, consulting, finance/legal/professional services, or SaaS. Familiarity with EOS (Entrepreneurial Operating System). Experience building marketing functions from the ground up. Strong understanding of marketing automation, CRM, and analytics platforms.

What Success Looks Like

A clear, cohesive marketing strategy aligned to revenue targets. Predictable inbound and outbound lead flow supporting sales goals. Strong, consistent brand presence and authority positioning. High-performing campaigns with measurable ROI. Scalable systems, processes, and marketing operations. A motivated, high-output marketing team (internal and external).

Strategic Marketing Director

Location:

Remote (U.S.)

Reports To:

CEO / COO

Type:

Full-Time

About the Role

The Strategic Marketing Director is responsible for leading all marketing strategy and execution to accelerate growth, strengthen brand authority, and build a predictable pipeline of leads and partners. This is a highly strategic, hands-on role that combines brand, content, digital marketing, and demand generation.

Key Responsibilities

Develop and own the company's marketing strategy aligned to revenue and growth goals. Drive demand generation across paid, organic, content, email, and webinar channels. Strengthen brand positioning and ensure consistent messaging across all platforms. Lead thought leadership, content strategy, and amplification for executives. Manage marketing operations, analytics, campaign performance, and reporting. Oversee contractors/agencies and collaborate with Sales and Operations. Build scalable marketing processes, systems, and playbooks.

Requirements

7+ years of marketing experience, with leadership in strategic or growth marketing. Strong background in digital marketing, demand generation, and content strategy. Demonstrated ability to build and execute multi-channel marketing plans. Data-driven, analytical, and comfortable owning KPIs. Excellent communicator and project leader; thrives in fast-paced environments.

Success Looks Like

Clear marketing strategy driving measurable growth. Predictable lead flow and improved funnel performance. Strong brand presence and industry authority. High-performing campaigns with positive ROI. Efficient, scalable marketing systems and processes.
Job Type: Full-time

Pay: R32000,00 per month

Work Location: Remote