Strategic Insights Manager / Research Manager
Johannesburg, Gauteng, South Africa
Job Description
The successful incumbent will be responsible for the following duties:
- Briefing and managing agencies on research/ analytics projects
- Sharing research outputs, internally
- Liaising with global counterparts to ensure all research/ project objectives are met
- Distilling consumer insights into action plans for the brand and commercial teams
- Driving consumer centricity inside the organisation
- Informing business plans through the understanding of market, trade, competitor, and customer performance
- Ensuring that the brand and commercial teams know how to utilise the latest consumer/ global trends to grow the business
- Identifying opportunities for growth (utilising multiple data sources) for brand and commercial teams
- Leveraging data to ensure disruptive and transformative growth
- Degree/Diploma in Marketing or a Degree/Diploma in commerce or humanities with research principles
- Marketing research/consumer insights essential.
- Minimum 5 years marketing/insights experience (preferably in a FMCG environment or in the liquor industry or general research agency) working within consumer insights
- Must have qualitative and quantitative experience
- Preferable online and social media tools experience
- Project management experience essential
Please note the above is the minimum criteria to be considered for the position If you do not meet the criteria, you will not be shortlisted.
NB - If you have not heard back from us in 2 weeks, please consider your application unsuccessful. Your CV will however be kept on our database for any future positions that may match your skills and competencies
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Job Detail
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Job IdJD1264181
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationJohannesburg, Gauteng, South Africa
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EducationNot mentioned