The Store Image Designer is responsible for designing, developing, and deploying the visual universe of the brand across physical stores, that reflect the brand identity and deliver a consistent, engaging customer experience. Working closely with the Store Image Manager, the merchandising team and store leadership teams, you'll take initiative in understanding store needs, challenging assumptions, and proposing effective visual solutions. This is a hands-on, collaborative role ideal for a junior designer who's confident in both execution and field engagement. Responsibilities Design clear, informative, and brand-consistent signage for stores, including product-related content, directional, service highlights. Partner with store managers and merchandising teams to understand needs, challenge requests constructively, and propose effective visual solutions. Translate store needs into actionable design briefs, balancing functionality, branding, and customer experience. Create visual mockups and design artworks using Adobe Creative Suite and other relevant tools. Liaise with vendors and suppliers to produce and install visual materials in stores, ensuring quality and timeliness. Occasionally support basic furniture or fixture design, such as display stands or service desks, ensuring designs align with store formats and construction feasibility. Collaborate with the brand and communication team to ensure consistency in design standards and brand voice across all touchpoints. Participate in new store concept development, revamp, and layout optimization. Monitor visual merchandising and retail design trends; benchmark competitors to stay ahead of the market. Qualifications:
Degree in Graphic Design, Visual Communication, or Retail Design.
1-4 years of experience in a retail design, signage, or visual communication role (internships considered). Strong proficiency in Adobe InDesign and Photoshop. Basic knowledge of technical drawing or 3D software is a plus. Understanding of retail design, visual merchandising, and customer journey mapping. Excellent communication and interpersonal skills--comfortable conducting store walks and collaborating with non-design stakeholders. Proactive mindset with the ability to take ownership of projects from concept to delivery. Strong attention to detail and ability to manage multiple priorities and feedback loops. Interest in home improvement, DIY culture, or retail environments is a plus. Valid driver's license and own vehicle (Travel is required).
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