Job Description

JOB DESCRIPTION:

Job Title: Sportsbook Product Specialist
Employment Type: Permanent
Work Location: Cape Town

JOB SCOPE & RESPONSIBILITIES

• Work cross-functionally to define and implement product roadmaps, prioritize features, and execute the end-to-end product life cycle.
• Develop reporting & analysis methods/templates for the sportsbook operations and trading teams to understand product performance.
• Perform data analysis on product performance, product spend, odds and margin analysis, customer segments and player profitability, sportsbook promotions, trading performance etc. to drive product decisions.
• Analyse and diagnose performance issues and challenges and offer a solution in line with product knowledge and business needs.
• Produce weekly, monthly, and quarterly reports on sports and punters in order to determine growth and performance of the sportsbook.
• Identify opportunities to innovate and improve products while ensuring a positive user experience for existing products.
• Research, recommend and implement sportsbook specific innovation of new technologies across the customer experience.
• Work collaboratively with all customers facing functions to ensure a consistent and accurate message is provided to customers on products.
• Quality assures and test/pilot solutions and products before delivery to business.
• Monitor prices, market trends, client profiles and profitability of various sports markets in order to remain competitive.
• Understand sports betting customer needs and anticipate their future needs.
• Determine relevant sports betting bonuses and bet boosts for relevant market segments based on customers trading history, behaviour, and sporting preferences.
• Collaborate with marketing to integrate sports betting bonusing with marketing campaigns.
• Evaluate plans to promote products or services, ensuring consistency with product strategy and market requirements.
• Communicate and monitor the effectiveness of bonusing tools on customer behaviour and adjust where relevant.
• Work closely with CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform.
• Report on promotions and agreed KPIs.
• Create and present Post Campaign Analysis reports.
• Facilitate and maintain partnerships/relationships to support the development, refinement and implementation of products and services.

Key Stakeholders:

• Internal: Marketing Team; Company Management and Team; Business Unit GMs and Marketing Managers; Casino VIP Team.
• External: Suppliers, Affiliates, Agencies, Gambling Board.

QUALIFICATION AND EXPERIENCE:

Qualification:

• 3 Year Degree / Diploma in Business Management.

Experience:

• 8 years experience in product management within the gambling/sports betting industry.
• Experience with sportsbook product offerings and the evaluation of its effectiveness.

Qualification:

• Gaming License.

Work conditions and special requirements:

• May be required to work extended hours (including public holidays and weekends).
• Travel may be required.

COMPETENCIES

Technical proficiency:

• Strong verbal and written communication.
• Knowledge of sports betting.
• Knowledge on trading.
• Sports betting software.
• Business acumen.
• Statistical skills.
• Financial acumen/aptitude for numbers.
• Gaming Compliance Procedures.
• Proficient Computer Skills MS Office; EGS.
• Networking skills.
• SLA & Contract management.
• Marketing knowledge.

Know-how:

• Requires specialised knowledge of sportsbook techniques, product knowledge and related processes.
• Short term planning (6-12 months) involves conducting the planning of activities to meet and optimise processes.
• Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints.
• Interact with business clients, service providers and team on technical solutions and systems.

Problem-solving:

• Deal with diverse problems in own area, using judgment and discretion to resolve them.
• Monitor changes in the environment and is quick to act upon potential opportunities, risks, and challenges.
• Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority.
• Considers all the facts, options, and possible outcomes prior to making decisions.
• Analyse and diagnose performance issues and challenges and offer a solution in line with product knowledge.
• Deal with diverse problems in own area, using judgment and discretion to resolve them.

Accountability:

• Solve a wide range of queries related to service, dealing with these sensitively and within operational/procedural limitations.
• Arbitrate / resolve any difficult or escalated complaints / issues.
• Monitors progress, results and service offered to the business.
• Optimise and streamline existing systems and processes to support the business in terms of cost efficiency, managing risks and improving the service offering.
• There are guidelines/ policies and procedures in place to be followed, but the incumbent needs constantly consider ways of improving product and cost efficiencies.

PACKAGE & REMUNERATION:

• Negotiable depending on Qualifications and Experience.

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