Job Description

Norman Goodfellows are seeking a dynamic and results-driven Social Media Specialist with proven agency experience to join our team. The ideal candidate will be responsible for developing, implementing, and managing social media strategies for a diverse portfolio of clients. This role requires a blend of creative content creation, data-driven analysis, community management, and a deep understanding of paid social media campaigns. The specialist will work collaboratively with internal creative, strategy, and account teams to deliver measurable results that align with client goals.





Being a part of Norman Goodfellows is an opportunity to become a part of one of South Africa's biggest success stories. Since 1976, Norman Goodfellows has grown in distribution and operates nationally with 7 retail stores spread across JHB, DBN and CT and 1 convenience store located in CT. Join our team and let's do great work.

Key Responsibilities:

Strategy and Planning:

Develop and execute comprehensive social media strategies aligned with marketing objectives and brand guidelines Conduct audience research, competitive analysis, and social listening to inform content and campaign planning Create and manage detailed content calendars, including scheduling posts across various platforms (e.g., Facebook, Instagram, LinkedIn, X). Stay up to date with the latest social media trends, platform updates, and best practices to ensure client strategies remain innovative and effective.

Content Creation and Management:

Produce and curate engaging, high-quality content, including compelling copy, visuals, and video concepts. Collaborate with the creative team to develop and direct visually striking assets that are optimised for each platform. Ensure all content maintains a consistent brand voice and tone for the group. Oversee and manage user-generated content (UGC) and influencer partnerships. Manage the CEO's personal social media account (IG) and upload of content.

Community Management and Engagement:

Actively monitor and engage with online communities, responding to comments, messages, and inquiries in a timely and professional manner. Foster positive relationships with followers, influencers, and brand advocates. Identify and escalate potential issues or crises to the appropriate internal teams.

Analytics and Reporting:

Track, analyse, and report on key performance indicators (KPIs) such as reach, engagement, conversions, and traffic. Use social media analytics tools (e.g., Google Analytics, Facebook Insights, Sprout Social) to measure campaign success. Prepare and present detailed monthly reports, providing actionable insights and recommendations for future strategies.

Requirements

4 years of experience in a social media role, with at least 3 years in a digital marketing or advertising agency setting. Matric and relevant bachelor's degree/Diploma in Marketing, Communications, Digital Marketing, or a related field. Proven proficiency with social media platforms and their respective management and analytics tools. Hands-on experience with social media scheduling tools (e.g., Hootsuite, Sprout Social). Familiarity with content creation tools like Canva or Adobe Creative Suite is a plus. Strong analytical skills with the ability to interpret data and translate it into strategic insights. Creative thinking and problem-solving abilities. Ability to work both independently and as part of a collaborative team.

Benefits

Competitive Remuneration package


Provident fund


Group life and disability


Growth opportunities