Job Description

An established insurance company is seeking to hire a highly skilled and experienced Social Media Marketing Specialist to join their team. This is an excellent opportunity for an marketing professional with strong social media expertise and a influencer focused approach to grow their career within a reputable organisation.
Formal Education:

• Bachelor's degree in marketing, Communications, or a related field.

Experience:

• Minimum of 7 years' experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
• Experience managing budgets, contracts, and campaigns.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
• Experience in planning and execution.
• Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.

Language Requirements:

• English and Afrikaans

Knowledge:

• Deep understanding of audience segmentation, especially the South African financial demographics.
• Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
• Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
• Strong understanding of social media platforms and influencer / thought leadership trends.
• Knowledge of competitors.
• Experience in the financial services industry, also with compliance-sensitive communication.
• Ability to simultaneously manage several projects.
• A keen understanding of South African demographics and media trends.

will enable you to:
Processes:

• Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Group's brand objectives that ultimately contribute to revenue generation.
• Manage personal brands and outputs of influencers and thought leaders.
• Plan and oversee influence-driven events that align with the Group's marketing objectives.
• Execute innovative campaigns that align with the Group's overall marketing goals and values.
• Ensure influencer / thought leadership content adheres to the Group's brand guidelines and values by overseeing the creation of their content.
• Manage the influencer's diary and media schedule.
• Align campaigns with advisor-led initiatives of sales specialists.
• Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
• Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.

People:

• Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
• Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
• Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
• Foster a culture of collaboration and innovation within the Group's marketing team.

Technology:

• Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
• Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
• Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
• Ensure seamless integration of influencer / thought leadership campaigns across the Group's digital channels.

Skills Required