Job Description

About the job Social Media Specialist

Minimum requirements:

• xefxbbxbfxefxbbxbfGrade 12
• Diploma or Degree in social media, marketing, communication and/or business would be preferred.
• Industry relevant certifications would be advantageous
• Google Ads, PPC, SEO, FB Blueprint, Google search and Display etc
• At least 4-6 years experience in a similar role.
• Experience within implementation of Social Media Strategies
• A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution) is required.
• Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions.
• Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues.
• Experience with paid social media and managing a budget.
• Interest in, and knowledge of streaming entertainment categories, is preferred.
• Engaging social media content.
• Up to date with relevant industry trends.
• Clear understanding of content creation per platform.

• Daily, weekly, and monthly managing of social media platforms including content creation, scheduling, and planning.
• Day-to-day management of always-on and large-scale marketing campaigns across multiple social media platforms and regions for local, international, and original content.
• Plan, brief, approve and execute content as and when needed from designers, mixed media specialists, creative teams, and external agencies.
• Ongoing collaboration and alignment with internal teams (content, marketing, PR and comms, operations, partnerships etc) to develop and maintain a social media content calendar based on key marketing focus areas and region.
• Provide guidance and support for key local and international content; partnerships; product and other brand relevant campaigns including specifying required deliverables, communicating support strategy, and ensuring timeous execution.
• Identify relevant tactical social media content and customer opportunities to grow brand love across all regions.
• Develop and execute detailed, original social media content strategies for relevant key marketing focus areas per region as required.
• Assist in development/input of short and long-term social media strategy.
• Manage platforms relevant to designated regions (Kenya, Nigeria, Ghana, Diaspora, and others)
• xefxbbxbfxefxbbxbfAlign with and/or brief external agencies across multiple regions to ensure adequate support on campaigns.
• Provide feedback and guidance to ensure all required creative is delivered on-brand, fit-for-purpose and of high quality, to be used on brand pages.
• Align with various internal stakeholders across the company to execute and deliver on cross promotion of assets to drive, support, and create awareness of the brand.
• Proactively contribute ideas to projects.
• Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise.
• Compile media and content calendar and regularly identify opportunities to strengthen our presence.
• Coordinate and proactively think through all pieces of content.
• Create social media content that demonstrates a solid understanding of the medium as well as understanding of our business objectives and how it is to be positioned in the social media ecosystem.
• Consistently meet project deadlines.
• Manage and provide guidance on multiple influencer campaigns as required across multiple regions, including briefs, copy, content approval and PCAs.
• Actively measure, track and report on organic content on a weekly and/or monthly basis with actionable insights, as per management and business requirements.
• Manage post campaign analysis reporting on social media campaigns to feedback on successes and key insights.
• Co-ordinate and oversee the workload and deliverables of the MAH Social Media Co-Ordinator

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