Diploma or Degree in social media, marketing, communication and/or business would be preferred.
Industry relevant certifications would be advantageous
Google Ads, PPC, SEO, FB Blueprint, Google search and Display etc
At least 4-6 years experience in a similar role.
Experience within implementation of Social Media Strategies
A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution) is required.
Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions.
Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues.
Experience with paid social media and managing a budget.
Interest in, and knowledge of streaming entertainment categories, is preferred.
Engaging social media content.
Up to date with relevant industry trends.
Clear understanding of content creation per platform.
Responsibilities:
Daily, weekly, and monthly managing of social media platforms including content creation, scheduling, and planning.
Day-to-day management of always-on and large-scale marketing campaigns across multiple social media platforms and regions for local, international, and original content.
Plan, brief, approve and execute content as and when needed from designers, mixed media specialists, creative teams, and external agencies.
Ongoing collaboration and alignment with internal teams (content, marketing, PR and comms, operations, partnerships etc) to develop and maintain a social media content calendar based on key marketing focus areas and region.
Provide guidance and support for key local and international content; partnerships; product and other brand relevant campaigns including specifying required deliverables, communicating support strategy, and ensuring timeous execution.
Identify relevant tactical social media content and customer opportunities to grow brand love across all regions.
Develop and execute detailed, original social media content strategies for relevant key marketing focus areas per region as required.
Assist in development/input of short and long-term social media strategy.
Manage platforms relevant to designated regions (Kenya, Nigeria, Ghana, Diaspora, and others)
Align with and/or brief external agencies across multiple regions to ensure adequate support on campaigns.
Provide feedback and guidance to ensure all required creative is delivered on-brand, fit-for-purpose and of high quality, to be used on brand pages.
Align with various internal stakeholders across the company to execute and deliver on cross promotion of assets to drive, support, and create awareness of the brand.
Proactively contribute ideas to projects.
Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise.
Compile media and content calendar and regularly identify opportunities to strengthen our presence.
Coordinate and proactively think through all pieces of content.
Create social media content that demonstrates a solid understanding of the medium as well as understanding of our business objectives and how it is to be positioned in the social media ecosystem.
Consistently meet project deadlines.
Manage and provide guidance on multiple influencer campaigns as required across multiple regions, including briefs, copy, content approval and PCAs.
Actively measure, track and report on organic content on a weekly and/or monthly basis with actionable insights, as per management and business requirements.
Manage post campaign analysis reporting on social media campaigns to feedback on successes and key insights.
Co-ordinate and oversee the workload and deliverables of the MAH Social Media Co-Ordinator