Job Description

We are looking for a skilled and versatile Social Media Specialist to support and grow the digital presence of senior GIC executives. This role is key to positioning the executives as a credible voice and thought leader in the infrastructure and construction industry through engaging, consistent, and high-quality content across digital platforms.
The ideal candidate is a sharp content creator with strong storytelling ability, excellent English writing skills, and an eye for detail. You'll need to be confident producing multimedia content--photos, videos, and written copy--often on the move. This is a hands-on, creative role with opportunities to learn, grow, and make an impact.
Key Responsibilities
Content Creation & Strategy

• Develop, plan, and execute social media content (text, images, video) across multiple platforms, ensuring it aligns with brand voice and company goals.
• Build and maintain a forward-looking content calendar.
• Write and edit opinion pieces, short articles, blogs, captions, and video scripts.
• Repurpose content across channels to maximise visibility and engagement.

Audience Engagement

• Interact with followers, respond to comments/messages, and foster an engaged online community.
• Address customer service issues when appropriate and track public sentiment.

Campaign Management

• Create and implement organic and paid social media campaigns to support brand awareness, engagement, and acquisition goals.
• Ensure campaign content reflects the executive's tone, values, and positioning as a thought leader.

Performance & Analytics

• Track and report on social media KPIs and campaign performance.
• Use insights to refine strategies and improve future content.

On-the-Move Content Support

• Travel with the executive as needed to document events, appearances, and interactions.
• Capture and publish real-time, high-quality visuals and videos.
• Adapt quickly and work under pressure in dynamic environments.

Collaboration

• Work closely with the executive's office, marketing, PR, design, and customer care teams.
• Coordinate with external partners, media, and influencers.
• Ensure alignment between the executive's personal brand and GIC's overall messaging.

Requirements

• 3-6 years' experience in social media management, executive communications, or content strategy.
• Excellent command of written English, with strong editing and storytelling skills.
• Proven ability to shoot, edit, and publish photo and video content independently.
• Solid grasp of social media trends, digital platforms, and analytics tools.
• Comfortable working under pressure and adapting quickly to changing priorities.
• Confident engaging senior stakeholders and representing a high-level brand.
• Must reside in Gauteng, preferably in Centurion, Pretoria, Midrand or Johannesburg.

Skills Required