Are you curious, adaptable & entrepreneurial? Do you take ownership, embrace challenges & love problem-solving? Cartrack is looking for candidates who want to join our vibrant and fast-growing team as a Social Media Specialist. We are creating a next generation mobility Software-as-a-Service platform that will disrupt the industry. We're a world-leading smart mobility Software-as-a-Service tech company with over 2 350 000 subscribers across 23 countries, and we're looking for a Social Media Specialist to join our team!
Job description
Social Media Strategy & Planning
Develop and implement social media strategies aligned with business goals.
Identify key target audiences and create tailored content for each platform.
Plan and schedule social media posts across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Content Creation
Full content creation, from idea to filming to acting to editing to posting and improving
Create and curate high-quality, engaging content, including graphics, videos, and copy for social media posts.
Collaborate with internal teams (designers, writers, etc.) to produce visually compelling content that resonates with the audience.
Ensure content aligns with brand voice, tone, and messaging.
Community Engagement
Actively engage with followers, respond to comments, messages, and mentions across social media platforms.
Foster relationships with influencers and partners to boost brand visibility and credibility.
Monitor trends and conversations to create real-time engagement opportunities.
Trend Monitoring & Research
Stay updated on the latest social media trends, tools, and best practices.
Research competitors and industry trends to identify opportunities for innovation in social media marketing.
Collaboration & Cross-Department Support
Work with the marketing team to ensure cohesive digital marketing campaigns.
Collaborate with sales, PR, and customer service teams to ensure social media activities align with broader business objectives.
Minimum requirements
Bachelors' degree in marketing, communications, or related discipline
Min. 2 year of experience as a Social Media Specialist
Collaborative spirit
Excellent time-management and organisational skills
Social media or content marketing experience a plus
A keen eye for detail and appreciation of great design
Who we are looking for:
o
Comfortable in front of the camera and ready to post videos with yourself
o
A go-getter. You make things happen, even if that means recording with your phone, editing on cap cut and getting things live
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