Job Description

Position summaryIndustry: Media, Audiovisual & PublishingJob category: Media planning and PurchasingLocation: Cape TownContract: PermanentEE position: NoIntroductionThis role is responsible for the execution of strategy and inputting into the development of top class organic social media. This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more. This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.Job descriptionxc2xb7 Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.xc2xb7 Assisting in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.xc2xb7 Manage and lead Social Media Consultants to achieve excellent outcomes.xc2xb7 Assisting with the production of various content types and advertising material across social platforms.xc2xb7 Ensuring all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.xc2xb7 Maintaining effective social and digital media journeys, allowing for the prompt and accurate dissemination of information and to customers on social media.xc2xb7 Maintaining creativity and thought leadership in the Communications Team and Woolworths business as a whole.xc2xb7 Keeping abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.xc2xb7 Connect with brand and creative teams to ensure social content is available and in line with the strategy.xc2xb7 Execute and evolve best practices for social media.xc2xb7 Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.xc2xb7 Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIsxc2xb7 Strengthen and grow the social media pages and protect the Woolies reputationxc2xb7 Compile and supply weekly and monthly reports as required.Minimum requirementsxc2xb7 Relevant diploma/ degreexc2xb7 Minimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.xc2xb7 Excellent written, verbal and presentation communication skills.xc2xb7 People management and capable of leading by example.xc2xb7 Ability to deal with stressxc2xb7 Strong stakeholder management skillsxc2xb7 Balanced creative and analytical thinking stylexc2xb7 Ability to make effective, agile decisionsxc2xb7 Energy and resiliencexc2xb7 Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.xc2xb7 Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.xc2xb7 Experience effectively collaborating across multiple teams, business units and managing agencies.xc2xb7 Results oriented.xc2xb7 Ability to influence and persuade key stakeholders.xc2xb7 Plays a leading and supporting role in implementing initiatives at team level.xc2xb7 Self-motivated with the ability to challenge the status quo and inspire others

Woolworths