Job Description

Job Title: Social Media ProducerOverview
We are looking for a Social Media Producer to manage and expand our social media presence. The ideal candidate is passionate about writing, social media, and audience growth, excels at creating engaging content, and understands how to use social channels as part of the marketing funnel. This role bridges strategy and execution and offers a great opportunity to grow the organization's brand footprint.This position operates within the marketing department and frequently collaborates with internal stakeholders, authors, and associates.Key ResponsibilitiesWriting & ResearchResearch and develop social media plans tied to marketing goals for platforms including X, Facebook, LinkedIn, Instagram, and Pinterest.Manage end-to-end social media content calendars: ideation, content creation, image/graphics development, approval, and publishing.Maintain a 30-day content bank for the organizations social media platforms.Apply brand voice and guidelines consistently across all content.Track and report on monthly performance analytics.Provide strategic insights and execute comprehensive content plans aligned with leadership strategy.Proofread for content accuracy and spelling/grammar.Understand and observe products/services from the customers perspective.Leverage technology and AI tools for efficiency.Content ManagementDevelop web content optimized for SEO.Create brand-aligned graphics and videos for social platforms.Produce monthly performance reports for all social media channels.Apply project management best practices.Ensure accuracy in all data files and content.Adhere to copyright, trademark, and localization standards.Social Media ManagementBuild and grow audiences on X, Facebook, LinkedIn, and other platforms.Schedule posts using Hootsuite.Design visuals with Canva, ensuring they align with brand guidelines.Maintain an editorial calendar using Google Docs.Engage with audiences in real time and respond to direct messages with brand consistency.Track platform performance and compile monthly reports.Manage permissions and access for all social platforms.Monitor and track software tool licenses (e.g., Hootsuite, Canva).Best PracticesWork independently and exceed workflow expectations.Maintain a high volume of quality output.Prioritize and respond quickly to internal requests.Adapt to meet tight deadlines.Customer ServiceProvide courteous, solution-oriented service.Demonstrate excellent internal and external customer service.Collaborate efficiently with colleagues.Communicate clearly and effectively.Deliver professional presentations.ProfessionalismFollow company policies and procedures.Maintain confidentiality and demonstrate integrity.Contribute positively to the workplace environment.Communicate with professionalism and clarity.Take initiative and resolve issues proactively.Core CompetenciesTechnical capacityTime managementAttention to detailSelf-motivationCollaborationOrganizational skillsCommunication proficiencyStrategic thinkingWork EnvironmentThis role regularly uses standard office equipment including phones, computers, and software such as Zoom, Microsoft Outlook, and other communication tools.Minimum RequirementsBachelors degree or equivalent experience.23 years of experience in social media content creation, execution, and analysis.Self-starter with an entrepreneurial spirit.Excellent communication and client service skills.Strong writing and editorial skills.Deep understanding of current and emerging social media platforms.Analytical mindset for testing and evaluating content performance.Detail-oriented with strong design and spelling accuracy.Proficient in Microsoft Office and Google Suite.Skilled in Canva for content creation.