Social Media Marketing Manager

South Africa, South Africa

Job Description


Who are we: An online sports betting and casino company. T

Who are we looking for: A Social Media Marketing Manager

What will you do:

The Social Media Manager will be responsible for developing and implementing social media strategies to drive engagement, increase brand awareness, and generate leads and sales. The candidate should have a strong understanding of social media platforms and trends, excellent communication skills, and a passion for sports, casino games and online betting.

  • Develop and execute social media marketing strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikToc and others.
  • Create engaging and relevant content that resonates with our target audience.
  • Monitor social media activity and respond to comments, messages, and reviews.
  • Analyse and report on social media metrics, including engagement, reach, and conversions.
  • Collaborate with the marketing team to align social media marketing efforts with overall marketing goals.
  • Stay up-to-date with social media trends, platform updates, and best practices.
  • Develop and manage social media advertising campaigns.
  • Engage with social media influencers and develop partnerships.
  • Participate in the development of overall digital marketing strategies and campaigns.
What will you need:
  • Passion for sports and online betting, with a thorough understanding of Casino Games and an up-to-date knowledge of the industry.
  • Knowledge of sports betting promotions and products.
  • A sports fanatic, especially soccer.
  • Bachelor's degree/ diploma in marketing, communications, or a related field.
  • Proven experience in social media marketing, preferably within the sports betting industry.
  • Excellent written and verbal communication skills.
  • Strong understanding of social media platforms and trends.
  • Experience with social media management tools such as Hootsuite or Sprout Social.
  • Experience with social media advertising platforms such as Facebook Ads Manager and LinkedIn Advertising.
  • Knowledge of SEO and Google Analytics.
  • Ability to work independently and as part of a team
  • Strong project management skills.

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Job Detail

  • Job Id
    JD1259827
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    South Africa, South Africa
  • Education
    Not mentioned