Job Description

Job Title: Social Media Manager
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We're looking for a creative, strategic, and execution-driven Social Media Manager to own and grow our social presence across Instagram, TikTok, YouTube, and Facebook. This role goes far beyond posting. You'll be responsible for building and executing a thoughtful content calendar, creating compelling captions, identifying trends early, and helping grow reach, engagement, and conversions through smart, original content.
You'll work closely with the founders and brand team to turn existing assets (education, products, recipes, emails, videos, research, ideas) into high-performing social content--while also bringing fresh ideas to the table. If you love social strategy and daily execution, this role is for you.
Responsibilities:
Content & Strategy

• Own the social media content calendar across platforms
• Plan, schedule, and post daily content
• Develop platform-specific strategies for Instagram, TikTok, YouTube (short & long-form), and Facebook
• Translate brand goals into clear content pillars (education, community, conversion, storytelling, trends)
• Identify and test trends, formats, hooks, and growth opportunities
• Think seasonally, culturally, and strategically about what to post and when

Content Creation

• Write engaging, on-brand captions that drive saves, shares, clicks, and conversions
• Create original social content using:

• existing brand assets (videos, photos, graphics, emails, blogs, recipes)
• original ideas (hooks, scripts, carousel concepts, trend adaptations)
• Collaborate on Reels, TikToks, carousels, stories, and YouTube content
• Help ideate and execute UGC-style, founder-led, and community-driven content

Growth & Optimization

• Understand and apply social media growth best practices across platforms
• Use data and insights to refine content strategy monthly
• Track performance and surface patterns: what's working, what's not, and why
• Optimize posting cadence, hooks, CTAs, captions, and formats
• Help manage and optimize tools like ManyChat for DM automation and conversion flows

Community & Brand Presence

• Maintain a consistent, warm, intelligent brand voice
• Support community engagement through comments, DMs, and stories
• Collaborate with team members on launches, campaigns, and promotions

What Success Looks Like

• Consistent, high-quality daily posting across platforms
• Clear, strategic content calendar aligned with brand goals
• Increased engagement, saves, shares, and follower growth
• Strong execution around launches and campaigns
• A social presence that feels cohesive, thoughtful, and alive

30 Day Goals

• Have complete ownership of social calendar, scheduling, posting
• Be able to plot out posts in advance and present to founders once a week
• Start to identify relevant trends and present them
• Create original content

90 Day Goals

• Pull data to showcase what is working and not working
• Create successful (will define together) original content based on shares, likes, engagement
• Be posting regularly on tiktok, instagram, youtube, facebook and start to identify how to use each platform in different ways
• Have a strong understanding of brand voice, ideas, concepts and strategy

Requirements
Must-Have:

• 2+ years experience managing social media for a brand, creator, or company
• Deep understanding of Instagram, TikTok, YouTube, and Facebook
• Strong writing skills -- captions matter here
• Experience with social growth tools and workflows (including ManyChat)
• Comfortable working with both strategy and daily execution
• Ability to take initiative, test ideas, and move quickly
• Organized, reliable, and proactive
• Would be great if you have experience and interest in wellness, health, lifestyle, or DTC brands

Nice-to-Have:

• Experience repurposing long-form content into short-form
• Familiarity with analytics dashboards and reporting
• Basic video editing or comfort directing content creation
• Understanding of paid vs organic social (even if you don't manage ads)

Skills Required