Job Description

Job SummaryRole Overview

• Dynamic and creative Social Media Manager for a luxury jewellery company
• Reports directly to the MD
• Manage social media presence, optimize CRM leads, create captivating digital content
• Engage with high-net-worth individuals and everyday customers

Key Duties and ResponsibilitiesGraphic Design

• Create and maintain cohesive visual identity
• Design logos, typography, colour palettes, and brand elements

Marketing and Promotional Materials

• Design brochures, flyers, advertisements, and social media graphics
• Develop email campaigns and newsletters

Product Packaging Design

• Design luxurious and innovative packaging
• Ensure packaging aligns with brand aesthetics

Website and Digital Presence

• Design and update the company's website
• Create digital assets for online marketing

Trend Analysis and Innovation

• Stay updated with design trends and luxury market insights
• Incorporate innovative design techniques

Quality Control

• Ensure all designs meet high standards of quality

Visual Content Creation

• Produce high-quality visual content for various platforms
• Conduct product photography sessions
• Design and execute advertising campaigns
• Collaborate with the MD for brand consistency
• Develop engaging digital content
• Stay updated with digital content trends and tools

Social Media Management

• Develop and implement social media strategy across platforms
• Create, curate, and manage published content
• Monitor, listen, and respond to users

CRM Lead Optimization and Follow-Up

• Utilize CRM tools to track and optimize leads
• Follow up on leads and ensure seamless customer journey
• Analyze CRM data for trends and opportunities

Customer Engagement

• Interact professionally with high-net-worth individuals and everyday customers
• Provide exceptional customer service

RequirementsTechnical Skills

• Proficiency in Apple Mac iOS
• Strong knowledge of social media platforms
• Experience with CRM tools and lead management
• Skilled in digital content creation and graphic design tools (Adobe Creative Suite, Canva)
• Understanding of luxury branding and aesthetics
• Ability to work under tight deadlines and manage multiple projects

Experience

• At least 2 years in social media management, preferably in luxury goods
• Experience in photography and digital advertising
• Strong portfolio of social media campaigns and digital content

Personal Attributes

• Presentable and articulate
• Honest and with integrity
• Ability to work independently and show initiative
• Engage with diverse customer base
• Creative thinker with attention to detail
• Strong organizational and multitasking abilities

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