Job Description

We are looking for a highly experienced and detail-oriented Social Media Manager to lead the content strategy, execution, and performance of three dynamic brands across multiple international markets. This role requires a sharp eye for detail, creative agility, and exceptional organisational skills to manage content calendars, collaborate with influencers, and maintain brand consistency across platforms and regions.

Duties and Responsibilities:

Strategy & Planning

Develop and implement comprehensive, multi-brand social media strategies aligned with broader marketing goals Create and maintain long-term content calendars per brand, tailored to each country's cultural and consumer landscape Lead quarterly and monthly content planning with internal teams and external partners Stay up to date with trends, platform updates, and competitor activity to inform planning

Content Management

Oversee end-to-end content production (briefing, approvals, scheduling, publishing) Ensure content is aligned to brand tone, design standards, and local market sensitivities Collaborate closely with the creative, design, and copy teams to ensure consistent visual and messaging quality

Influencer Marketing

Identify, onboard, and manage influencer partnerships across regions Develop influencer briefs and contracts, track deliverables, and monitor ROI Build and nurture relationships with micro and macro influencers relevant to each brand and market

Performance Monitoring & Reporting

Monitor platform insights and campaign performance across all regions and brands Generate weekly and monthly performance reports with actionable insights Continuously test, learn, and optimise content formats and strategies for engagement and reach

Requirements:

5+ years' experience in social media management, ideally across multiple brands and markets Proven track record of team management Proven track record of delivering high-performance content and influencer campaigns Excellent understanding of key platforms (Meta, TikTok, Instagram, YouTube, X, LinkedIn) and their regional nuances * Exceptional attention to detail - nothing slips through the cracks