Job Description

Job Summary
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A reputable
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beauty and lifestyle brand
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working in the
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Spa, Wellness and Hospitality
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sector is looking for a
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Social Media Manager
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based in Cape Town.
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The
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Social Media Manager
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will collaborate with the
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lead graphic designer
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and
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marketing team
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to drive the
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brand's visual identity
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and
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strategy
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while overseeing
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creative output
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of the company. This role drives
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innovation
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across
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marketing, product development
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and
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brand communications
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, ensuring cohesive execution across all channels.
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Duties:
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Social Media Strategy & Planning:
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Develop and execute a comprehensive social media strategy aligned with the brand's identity, goals, and target audience.
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Plan and maintain a content calendar for all social media platforms, ensuring consistency and relevance.
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Define and track KPIs (Key Performance Indicators) to measure engagement, growth, and conversions.
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Content Creation & Management:
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Create and oversee the production of high-quality, engaging, and visually appealing content, including images, videos, reels, carousels, and stories.
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Collaborate with the graphic designer, photographers, and influencers to develop aesthetic and brand-aligned visuals.
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Write compelling and informative captions, hashtags, and CTAs that resonate with the audience.
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Social Media Platform Management:
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Manage daily posting and interaction on Instagram, Facebook, TikTok, Pinterest, and LinkedIn
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Optimize content for each platform based on algorithm changes, audience behaviour, and best practices.
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Schedule and publish content using social media management tools (e.g., Hootsuite, Later, Sprout Social, Meta business suite).
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Community Engagement & Customer Interaction:
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Monitor and respond to comments, messages, and customer inquiries in a timely and professional manner.
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Foster an online community by engaging with followers, influencers, and industry leaders.
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Address customer concerns and provide solutions, ensuring a positive brand reputation.
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Influencer & Brand Collaboration:
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Identify and collaborate with beauty influencers, skincare experts, and wellness bloggers to expand brand reach.
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Manage partnership agreements, content approvals, and influencer campaigns.
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Track and analyse the performance of influencer collaborations to measure ROI.
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Paid Social Media Advertising:
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Plan and execute paid ad campaigns on platforms like Facebook, Instagram, and TikTok.
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Optimize ad performance by A/B testing visuals, captions, and audience targeting.
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Monitor ad spending and ensure a high return on investment (ROI).
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Analytics & Performance Reporting:
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Track and analyse social media metrics, including engagement rates, reach, impressions, click-through rates (CTR), and conversion rates.
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Generate monthly reports with data-driven insights and recommendations.
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Adjust strategies based on performance trends and audience feedback.
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Trend Monitoring & Innovation:
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Stay updated with the latest beauty industry trends, social media trends, and platform algorithm updates.
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Experiment with new content formats such as live sessions, interactive polls, behind-the-scenes content, and encouraging UGC (User-Generated Content).
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Monitor competitor activity and identify opportunities to differentiate the brand.
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Collaboration with Other Departments:
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Work closely with marketing, graphic design, product development, and PR teams to align social media efforts with brand campaigns.
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Coordinate social media promotion for product launches, spa services, brand events, and promotions.
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Support corporate branding initiatives, including CSR campaigns and sustainability efforts.
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Crisis Management & Brand Reputation:
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Manage social media crises by addressing negative comments, reviews, or controversies professionally.
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Requirements:
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Grade 12
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A formal qualification in sales / marketing / digital marketing or similar
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At least 5+ years' experience managing various social media accounts luxury brands, wellness or hospitality
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Able to show us the social media accounts that you have been managing in their interviews.
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Be able to work in office full time for at least the first 3 months, whereafter it can be open to discussion for a hybrid working role.
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Have a car and be able to drive around if necessary.
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Good time management and organisation.
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Able to work under pressure and tight deadlines.
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Strong writing and verbal communication skills, with an eye for storytelling and brand voice.
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Preference will be given to candidates that have direct luxury spa, skincare and hospitality experience, managing these kinds of accounts for an extended period or consecutively with one another.
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Experience with Content Creation Tools (Canva / CapCut / Hootsuite / Later / Sprout Social & Meta Business Suite)
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Must be available and willing to have a weekly meeting with the marketing and communications department to present and explain the work completed and the work in progress, for the week prior.
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