Job Description

Cape Town, South Africa

Working Pattern: 4 days in the office, 1 day working from home

Welcome to Virgin Bet, where innovation meets excitement in the heart of Cape Town! As a proud member of the LiveScore Group, Virgin Bet is on an exhilarating journey to redefine the world of online betting. With our new office opening in Cape Town, we're excited to expand our vibrant team and bring our exceptional services to new heights.



Virgin Bet thrives on providing an unparalleled betting experience that combines cutting-edge technology with a passion for sports. Our culture is built on collaboration, creativity, and diversity, fostering an environment where every employee can make their mark while enjoying the thrill of the game. Join us as we embrace the dynamic spirit of Cape Town and contribute to a brand that pushes boundaries and champions innovation.



If you're ready to embark on an adventure with us, we can't wait to meet you and see how you can help us shape the future of Virgin Bet!

The Role

The Social Media Manager will lead the development and execution of a content-led social media strategy that builds brand awareness and fosters community growth. This role is a chance to shape Virgin Bet's voice in South Africa, overseeing platform strategy, content creation, and influencer partnerships. This is a key leadership role for a candidate with a passion for sports and a track record of delivering impactful social campaigns in a new market.

Key Responsibilities

Define and execute a content-led social media strategy aligned with brand and marketing objectives. Build and manage a local social media team, supporting recruitment and development. Develop and maintain a content calendar across all relevant social media platforms. Lead the creation of engaging, platform-native content that reflects local sports culture. Collaborate with the Head of Marketing to identify and expand onto new and emerging platforms. Implement and manage social media analytics tools to track campaign performance and reach. Regularly report on KPIs and provide actionable insights to optimise content and strategy. Work with internal teams to develop and execute social-led campaigns, competitions, and activations. Identify and manage relationships with influencers and content creators to amplify brand reach. Ensure all content adheres to regulatory guidelines and brand standards.

Key Skills and Experience

Proven experience in social media management, ideally within sports, betting, or entertainment. Proficiency in social media publishing, scheduling, and analytics tools. Strong understanding of platform-specific content formats, algorithms, and engagement drivers. Experience in influencer marketing and community building. Ability to interpret performance data and translate insights into actionable strategy. Capable of building and leading a high-performing social media team. A natural storyteller with a flair for content ideation and visual communication. Excellent written and verbal skills, with strong grammar and proofreading abilities. Proactively identifies opportunities to grow Virgin Bet's social presence and community. A deep interest in sports and an understanding of the betting audience.

What can we offer?

Discretionary Company Performance bonus Discovery Medical Aid 21 days Annual Leave * Thursday drinks in the office and regular socials