Job Description

Job Summary
? We're Hiring: Senior Social Media Manager
? Location: On-site
Are you a strategic thinker with a passion for storytelling and digital engagement? We're looking for a Senior Social Media Manager to lead and elevate our client's social media presence across all platforms.
? About the Role
As the Senior Social Media Manager, you'll be the driving force behind client's social media strategy-from ideation to execution. You'll work closely with clients to understand their goals, craft compelling campaigns, and deliver measurable results. This is a hands-on, leadership role ideal for someone who thrives in a fast-paced, creative environment.
? Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Manage the content calendar and ensure timely, high-quality, and on-brand content delivery.
• Lead content creation efforts, including copywriting, design, video, and influencer collaborations.
• Mentor and manage junior team members and content creators.
• Oversee community management and ensure timely, brand-aligned engagement.
• Monitor performance metrics and optimize strategies based on insights.
• Stay ahead of trends, platform updates, and competitor activity.
• Collaborate with marketing, PR, and product teams to support broader campaigns.
• Manage paid social campaigns, including budget allocation and performance tracking.
• Ensure brand consistency across all platforms.

? Requirements

• 3-5+ years of experience in social media, digital marketing, or content strategy.
• Proven success in developing and executing social media campaigns.
• Strong copywriting and storytelling skills with a keen eye for detail.
• Proficiency in tools like Meta Business Suite, Google Analytics, and Tag Manager.
• Experience with paid social advertising and campaign optimization.
• Deep understanding of platform-specific best practices (Facebook, Instagram, TikTok, LinkedIn, X/Twitter, YouTube).
• Strong leadership, project management, and communication skills.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).

? Bonus Skills

• Experience mentoring or managing a team.
• Familiarity with influencer marketing and partnerships.
• Basic design/video editing skills (Canva, Adobe Suite, CapCut).
• Knowledge of SEO and broader digital marketing strategies.
• Industry experience in e-commerce, hospitality, or wine.

Pure Placements (PTY) LTD
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