Job Description

Social Media Lead - Cape TownOur Cape Town office is looking for a talented and accomplished social media expert to lead our accomplished Social Media Department and our clients to success.From stand-alone social campaigns, social strategies, influencer strategies, tactical campaigns to fully integrated 360 digital campaigns you will be working on some of the biggest, most loved brands in South Africa and beyond. Role Summary: As the Social Media Lead, you will manage the leadership and output of the Social Media Department. You will be responsible for managing our passionate social media managers, strategically lead our existing clients, develop our offering against industry trends xe2x80x93 but you should also be able to roll up your sleeves and participate on in thYou will be required to be to work closely with various brands, clients and across inhouse departments such as client service, strategy, creative, content, production, and PR to ensure that social media plans, strategies and content are effectively integrated into brand marketing strategies across a multitude of brands within the Agency.Leadership:Directing strategic thinking for social media within the agency and with our clients.Have a clear understanding of our clients, their business and their brands and social media requirements.Ideally be the go-to person in the agency for insights and recommendations for anything social media, content and/or Influencer related.Drive Social Media innovation by staying on top of new trends, platforms, and new opportunities.A hands-on leader that will guide and grow the social media department.You will be the direct line manager for those in your department. Your role will require you to take on the day-to-day management of the team including mentorship, skill development, career growth to ensure performance is of a high calibre.Strategy:Be able to translate goals/objectives/plans of clientxe2x80x99s business/marketing into needs for social media.Monitor clients, consumer, competitor, industry, and social landscape/trends activity.Proactively create social media, content marketing and Influencer strategies, measurement plans and/or proposals to add value to teams and clients.Produce reports, research, analysis, audits, planning, pitches, proposals, costings, strategy documents and any other output required to move new and existing clients forward in their journeys.Be an advanced user in all tech and tools relevant to your role.Formulate and implement social media best-practices guides and keep up to date with all trends and changes on social media.Ability to take research, trends, data, and industry information to create clear creative guide and/or direction for creative resources.Collaborate with creative, technical, or strategic resources alike to produce the best output.Social Media Management:Responsible for the oversight of Social Media Managers output including channel & content; planning, set up, management and maintenance.Oversee content briefing/reviews/creation, content management, and scheduling.Collaborate, lead and or manage various agency departments to produce campaign, stand alone, ad-hoc and tactical marketing.Onboard new clients or assist with transition period.Department Integration:Establish and manage relationships and/or partnerships with key leverage points that affect social media strategy, management and/or implementation. As well as network, collaborate, direct, guide and/or influence activities thereof.This is including but not limited to:In-House DepartmentsSocial Media PlatformsPaid Media Agencies and/or PublishersInfluencer ManagementOnline Listening & Reputation ManagementContent Marketing & ProductionTechnology Development (AR, VR or AI)Immerging technology etc.Requirements:Relevant degree in advertising, marketing, social media, communication science or equivalentProven work experience in Social Media Management ideally with experience managing / mentoring staff as well as experience in strategy.Proven knowledge and experience in the fundamentals of classical and digital marketingIn-depth knowledge and application of content marketingExcellent verbal and written communication skillsStrong analytical and project management skillsExcellent interpersonal skillsExperience managing a teamExcellent public speaking and presentation skillsHighly organised, deadline driven and confident in a fast-paced environmentUnderstanding of the South African market across demographics and how this relates to social media channels and communicationsDeep understanding of the various digital and Social Media marketing channels and how to use them differently to achieve campaign and business objectivesExperience with retail brands is beneficialExcellent command of English, both written and verbal.Valid, driver's licence and own transport.Technical skills/knowledge:Comfortable with MAC, Microsoft Office products and Google productsProactive Social Certifications - Intermediary to AdvancedAdvantageous: Google Analytics Academy Certification - Basic LevelOther online training on social media platforms / analytics also acceptableSocial Media content management platforms (HootSuite, Falcon Social or similar)Social Media monitoring platforms (Brandwatch, Brandseye, Simply Measured, Meltwater or similar)Understanding and implementation of UTM Tags for paid media campaignsInfluencer Management & Reporting Platforms such as StellarInterested candidates must please submit a concise CV and portfolio as part of your application. Only shortlisted candidates will be contacted. We remain committed to the principles of employment equity.

JTJ Group