Job Description

Social Media Coordinator - Cape TownAbout the role:The Social Media Co-ordinator (Faithful to Nature, UCOOK, Pet Heaven) supports the Group Social Media Lead in growing and managing all social media channels for Faithful to Nature, UCOOK & Pet Heaven.The Social Media Co-ordinator is primarily responsible for scheduling, disseminating and tracking the performance of all social media content, and managing, engaging and growing the communities around our 3 brands, across all social media channels (Facebook, Instagram, Tik Tok, LinkedIn, YouTube). The Social Media Co-ordinator has a deep understanding of the tone and voice and narrative pillars of the 3 brands, allowing them to speak in the relevant brand voice when engaging with the brandsxe2x80x99 communities. They also support the Group Social Media Lead with content creation, working with influencers, etc.Core duties and responsibilities:Management of social media channels(Facebook, Instagram, Tik Tok, LinkedIn, YouTube), and executing brand content in social channels:Scheduling and posting content at relevant times to maximise reach and engagementCommunity management on social media channels, including liaising with the customer care team to ensure the satisfactory resolution of customer complaints flagged on social media channelsMeasure performance and ROI by reporting on channel results and performance in a manner that is relevant, meaningful, actionable and understandableSupport the Group Social Media Lead in actively growing the social media followings and engagement for all 3 brands:Proactive community management with audience in the relevant brand tone of voice to drive engagementAssist the Group Social Media Lead in executing the strategic social media calendar for each of the 3 brands to generate authentic engagement and drive awareness on all social channelsImplement creative social media campaigns (including paid campaigns where relevant) to grow social media following & engagementImplement & support influencer marketing & relevant social media brand partnership campaigns, e.g. liaising with influencers, logistics, etc.Support video content creation, e.g. assisting on social media shoots, capturing behind-the-scenes content, light video editing, managing shoot logistics, etc.Contribute social media content ideas across all 3 brandsGreat candidates for this role have the following characteristics:Education and experience required:Degree or diploma in Marketing, Advertising or Social Media1 - 2 years relevant experience, including proven experience with Facebook, Twitter, Instagram & Tik TokFunctional skills:In depth knowledge of all social media channels incl. Facebook, Twitter, YouTube, Instagram & Tik Tok, including how to use measurement toolsStrong written communication skillsTrend conscious, with a focus on social media & digital trends and memesUnderstanding of channel best practices and ability to apply themGood technical understanding and able to pick up new tools quicklyAn understanding of paid social mediaUp to date with all new developments in the industryCustomer serviceSoft skills:CreativityStrong analytical, verbal, and written communication skillsImpeccable aesthetic and love of designAttention to detail

JTJ Group