Job Description

Job title:

Social Media Content Producer

Location:

Cape Town (Hybrid, with in-person shoot attendance required)

Contract:

Permanent

Reports to:

Head of social

Experience:

2-3 Years

About us



We are a results-driven digital agency helping eCommerce and lifestyle brands grow through creative, conversion-led social content. Our work blends strategy, storytelling, and performance to build brands that not only look good online but sell.



We're looking for a Social Media Content Producer to lead content strategy and creation across social, email, and blog touchpoints. You'll concept, script, and direct compelling content in collaboration with designers, videographers, and creators -- with a sharp eye for what drives clicks, saves, shares, and sales.



Role overview



You'll own the content planning process from idea to execution -- with a strong emphasis on short-form video, influencer/UGC partnerships, and copy-led content that extends into blogs and emails. This role is perfect for a digital-first creative who can jump from planning a TikTok shoot to writing an engaging brand newsletter or product article.



Key responsibilities c ontent strategy and planning

Develop multi-channel content strategies that align with client goals, especially across Meta, TikTok, LinkedIn, blogs and email



Plan monthly content calendars including messaging themes, formats, CTAs and product or campaign priorities



Conduct trend research, platform audits, and competitor benchmarking to inform creative direction



Content creation and creative direction

Script, storyboard, and mood board content ideas across video, static, carousel, and GIF formats



Direct video shoots with the in-house videographer capturing footage for Instagram Reels, TikTok, YouTube Shorts, and more



Oversee post-production editing and final delivery in collaboration with editors and designers



Write engaging social copy, email subject lines, newsletter body copy, and blog articles aligned to brand tone



Influencer and UGC collaboration

Source and brief content creators and influencers aligned to campaign goals and audience



Manage creator deliverables, review outputs, and ensure consistency with brand messaging



Track and report on influencer performance, sharing learnings and recommendations



Blog and email content

Plan and write blog content that supports SEO, product storytelling, or thought leadership



Coordinate email content calendars, writing weekly newsletters and promotional email copy



Work with performance and design teams to optimise for clicks and conversions



Analytics and optimisation

Monitor organic content performance and translate insights into optimised formats and creative



Use native platform analytics, Looker Studio, and third-party tools to report on engagement and reach



Share monthly insights and iterate based on what's driving results



What we're looking for



Experience and skills

2-3 years in social content creation, editorial, or digital marketing

Strong writing skills across formats:

short-form social, blogs, and email



Proven experience planning and producing social-first video content (Reels, TikTok, Shorts)



Confident directing shoots, briefing creatives, and managing post-production workflows



Understanding of audience engagement and community-building tactics



Familiarity with influencer sourcing, briefing, and reporting



Comfortable using Canva, Adobe Suite, Google Docs, and social scheduling tools



Personal attributes

Detail-oriented, organised, and confident juggling multiple content tracks at once



A digital native with an instinct for what works across platforms



Collaborative, self-motivated, and eager to push creative boundaries



Passion for lifestyle and eCommerce content is a plus



Bonus skills

Experience with SEO or ecommerce product storytelling



Basic email marketing platform experience (e.g., Klaviyo, Mailchimp)



Familiarity with TikTok and Meta ads environments



What we offer

Work with ambitious lifestyle and eCommerce brands across wellness, fashion, and beauty



Ownership of content across multiple platforms from video to blog



Creative freedom backed by strong strategic frameworks and performance goals



A collaborative, agile team that values initiative and attention to craft



Hybrid work model and supportive, growth-oriented culture