Job Description

Position summary
Industry: Advertising, Communication & PR
Job category: Advertising and Communication
Location: Cape Town
Contract: Permanent
Remuneration: Market-related
EE position: No
Introduction
We are looking for a creative and strategic Social Media Consultant to help manage and grow our brand's presence and engagement. The ideal candidate will have a passion for content creation, content planning and community building. You will be responsible for developing engaging, on-brand content and managing interactions to grow our audiences organically.
Job description

• Content Planning

o Develop, implement and manage a strategic social media plan to increase brand awareness, drive engagement and build community for our brand.
o Capture and create engaging content directly from events and on-the-ground activations for real-time social media storytelling.
o Support the creation of, and manage, diverse content to maintain a consistent and compelling brand presence on Instagram.
o Develop creative concepts for short-form videos and interactive posts, leveraging platform features.
o Ensure content is visually aligned with the brand's aesthetic and tone of voice.
o Write compelling on-brand captions that resonate with our audience, builds community and drives growth.
o Ensure accuracy of captions, hashtags, tags and links.

• Community Engagement and Management

o Schedule and post all content according to the content plan and as needed
o Foster a positive and interactive online community by encouraging conversations, reposting user-generated content, and building relationships with followers.
o Tap into relevant social media trends, ensuring the brand stays connected to current conversations.

• Analytics and Performance Reporting

o Track key metrics like impressions, interactions, follower growth, video views, and reach and report on them monthly.
o Use social media insights to monitor performance and adjust content based on data-driven insights.
o Prepare regular reports for the business, summarising social media performance and providing actionable recommendations for improvement.

• Trendspotting and Innovation

o Stay up-to-date on emerging trends, viral challenges, and popular sounds across social platforms, including TikTok and Instagram, incorporating them into content when relevant.
o Experiment with new content types and formats, to maintain excitement and variety in our social media presence.

• Collaborations and Partnerships

o Identify opportunities to collaborate with influencers, creators, or other brands to expand reach and engage with new audiences organically.
o Manage partnerships with UGC creators to ensure their content is delivered on-time and within brand guideline.
Minimum requirements

• Preferred Qualifications:

o Bachelor's degree in Marketing, Communications, or a similar field.

• Experience

o 3 years of social media management experience, ideally in beauty and/or fashion.
o Experience with influencer marketing and community-building strategies.
o Basic knowledge of video production techniques and editing for short-form content.
o Familiarity with social listening and engagement tracking tools.
o Proven track record of growing audiences and driving engagement on Instagram through organic content.

• Technical Skills

o Proficient in content creation and mobile editing tools such as Instagram Creator Studio, TikTok's native tools, Canva and Capcut.
o Strong understanding of Instagram and TikTok algorithms, including best practices for Reels, Stories, and TikTok videos.
o Familiarity with social media management tools (Brandwatch) for content scheduling and planning will be beneficial.

• Soft Skills

o A passion for social content and strong visual storytelling skills
o Ability to multitask and work well under pressure
o Strong content planning ability
o Strong communication and impeccable writing skills
o Excellent time-management skills with the ability to balance multiple priorities and deadlines in a fast-paced environment.
o Keen eye for new social media trends

• Personal Attributes:

o Passionate about social, with a deep understanding of Instagram and Tik Tok culture and trends.
o Creative, innovative, and up-to-date with the latest social media tools and trends.
o Self-driven, collaborative, and able to adapt quickly in a fast-paced digital environment.
o Collaborative, positive and energetic
Application Process:
Interested candidates are invited to submit their resume and examples of Instagram and other social media content they have created. As part of your application, you will need to complete a content planning test and demonstrate your analytics competence.

Skills Required