Job Description

Media Buyer - Social Media Strategist:Overview:We are seeking a dynamic and experienced Media Buyer to join our marketing team. The ideal candidate will be responsible for developing and executing effective social media advertising strategies. This role requires a deep understanding of various social media platforms, strong analytical skills, and the ability to manage advertising budgets efficiently to maximize ROI.Key Responsibilities: * Strategy Development:

• Create comprehensive social media advertising strategies that align with overall marketing objectives and target audience.
• Stay updated with the latest trends, platform updates, and best practices in social media advertising.
• Campaign Planning:

• Plan and execute paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Collaborate with the creative team to develop engaging ad content, including visuals and copy.
• Budget Management:

• Manage and allocate advertising budgets across various platforms to ensure cost-effective spending.
• Monitor and adjust budgets in response to campaign performance and changing market conditions.
• Ad Buying and Placement:

• Purchase ads on social media platforms, ensuring optimal placement and timing to reach the target audience effectively.
• Use ad management tools and platforms for precise targeting and retargeting efforts.
• Performance Analysis:

• Track, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement.
• Utilize analytics tools to measure the success of campaigns against predefined KPIs and benchmarks.
• Optimization:

• Continuously optimize campaigns based on performance data to improve ROI.
• Test and iterate on various ad elements, including targeting options, creative assets, and bidding strategies.
• Collaboration and Communication:

• Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive messaging and alignment with business goals.
• Provide regular updates and reports to stakeholders on campaign progress and outcomes.
• Compliance and Best Practices:

• Ensure all advertising activities comply with platform policies and legal regulations.
• Implement best practices for data privacy and ethical advertising.

Qualifications:Proven experience as a Media Buyer or similar role, specifically in social media advertising.

• In-depth knowledge of social media platforms and their advertising capabilities.
• Proficiency with ad management tools (e.g., Facebook Ads Manager, Google Analytics).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational and project management skills.
• Creative mindset with attention to detail.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Preferred Skills:

• Experience with programmatic ad buying.
• Knowledge of SEO and SEM.
• Familiarity with influencer marketing strategies.
• Certification in digital marketing or social media advertising (e.g., Facebook Blueprint, Google Ads).

Work Environment:

• Full-time Remote position.
• 3pm to 11pm USA hours.

Exclusively Remote