Job Description

Our Client, a prominent national group, is seeking to employ an experienced and dynamic Social Media, Brand and PR Manager to their HO team based in Port Elizabeth.
A awesome career opportunity to join a prestigious national brand.
Requirements:

• A degree or diploma in Marketing or related field is required.
• Minimum of 3 years' experience in a senior marketing position.
• Proven expertise in brand development, social media, content creation, digital marketing, executing integrated marketing campaigns and analyzing the data behind these campaigns is essential.

Responsibilities, but not limited to:
Social Media Strategy & Management

• Develop and execute a cohesive social media strategy aligned with brand goals.
• Manage daily social media activities across all platforms, ensuring consistent engagement and audience growth.
• Monitor trends and emerging platforms to enhance digital presence.
• Manage social media budgets.

Content Creation & Branding

• Create compelling written, visual, and multimedia content for blogs, social media, and other digital platforms.
• Design graphics and promotional materials that reinforce brand identity.
• Maintain brand consistency across all communications, ensuring alignment with strategic direction.

Public Relations & Media Outreach

• Build relationships with media outlets and influencers to enhance brand reputation.
• Draft and distribute press releases, feature stories, and interviews to secure positive media coverage.
• Identify opportunities for collaborations, sponsorships, and industry recognition.

SEO & Digital Growth

• Generate and optimize content using SEO best practices to improve visibility and search engine rankings.
• Analyse and refine strategies based on audience insights and performance metrics.
• Collaborate with web developers and marketing teams to enhance website content and discoverability.

Internal & External Communications

• Ensure messaging consistency in all external communications, including press releases and social media.
• Coordinate with internal stakeholders to align marketing and communication strategies.
• Manage crisis communication and reputation management when necessary.

Performance Tracking & Reporting

• Track and analyse key performance indicators (KPIs) for social media and PR initiatives.
• Prepare regular reports with insights, recommendations, and data-driven strategies for improvement.
• Adjust strategies based on analytics to maximize audience engagement and brand awareness.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.

Skills Required