Job Description

We are Plumber Marketing USA. Helping plumbers thrive since 2012. Did you know that 86% of consumers read reviews for local plumbing businesses? And did you know that consumers spend most when they call from search to make a purchase? On average, consumers spend anywhere from $84 to $4,589 when they convert on a call placed after a search. If you are not yet equipped to properly market your business online, your plumbing business will lose the chance to be recognized in the industry, and in return, you will never be able to compete with the other plumbing businesses out there. Plumber Marketing USA is on a mission to focus on what's right for your target market, which happens to be what's right for your business too. We are recognized as one of the experienced digital marketing experts for plumbers. We've helped over 100 plumbing companies dominate the market through our proven lead magnet formula. More than just a digital marketing agency for plumbers, we are also experts in helping businesses craft great customer experiences to get customer referrals and gain customer loyalty.
The Role
Job Purpose:
The Social Media & Video Content Manager is responsible for leading daily content execution across Facebook, Instagram, and YouTube. This includes scripting and editing both short-form and long-form video content, writing scroll-stopping hooks and CTAs, engaging with communities, and implementing growth strategies. The ideal candidate is highly creative, fluent in platform trends, and takes ownership of content that drives performance and engagement.
Key Responsibilities:
Video Content Strategy & Production:

• Write scripts and plan content using trends, audience research, and marketing goals.
• Edit high-converting videos using Descript or similar tools (CapCut, Adobe Premiere, etc.).
• Produce both short-form (Reels, Shorts) and long-form (YouTube) content with clear hooks, storytelling, and CTAs.

Social Media Growth & Execution:

• Own publishing and scheduling across Facebook, Instagram, and YouTube.
• Optimize content strategy by platform based on insights and algorithmic behavior.
• Stay current with trends, competitor strategies, and best practices.

Community Engagement:

• Respond to comments and DMs to foster trust and engagement.
• Monitor audience sentiment and escalate feedback as needed.
• Represent the brand voice consistently and professionally across platforms.

Copywriting & Messaging:

• Write captions, headlines, hooks, CTAs, and social media posts that resonate with our audience.
• Craft clear, concise, and persuasive copy for social campaigns, video scripts, and community engagement.
• Collaborate with the team to maintain a consistent voice across all content.

Performance Tracking & Iteration:

• Track post and channel performance using built-in analytics and reporting tools.
• Identify patterns and adjust content accordingly to improve reach and engagement.
• Share weekly updates and suggestions for continuous growth.

Collaboration & Culture:

• Communicate clearly with internal team members and occasional clients.
• Contribute ideas and solutions proactively -- no micromanagement required.

Align work with our core values: Change, Excellence, Integrity, Ownership, and Teamwork.
Ideal Profile
Qualifications and Skills:

• 3+ years managing social media accounts with measurable growth results.
• Strong video editing and scripting background (Descript, CapCut, Adobe Premiere, etc.).
• Demonstrated ability to write clear, engaging copy (hooks, captions, CTAs).
• Deep understanding of Facebook, Instagram, and YouTube ecosystems.
• Self-starter with excellent communication and time management.
• Comfortable in a fast-paced agency environment with shifting priorities.

Bonus Skills:

• Experience with YouTube channel optimization and community building.
• Familiarity with tools like Go High Level or content automation platforms.
• Background in digital marketing, paid ads, or direct-response strategy.

Remote Work and Equipment Requirements:
This is a remote position. Candidate must have access to a reliable computer, high-speed internet, webcam, and microphone for virtual meetings.

• Working Hours:Monday to Friday, 8:00 AM - 5:00 PM Central Standard Time (CST)

Performance Metrics and KPIs:
Content Quality & Consistency:

• Weekly output of engaging, high-quality short-form videos and graphics

Ad Campaign Performance:

• Engagement, click-through, and conversion metrics from paid campaigns

Copywriting Effectiveness:

• Conversion rates and engagement from ad copy performance

Publishing Deadlines:

• Adherence to posting schedules without oversight

CRM & Automation Efficiency:

• Timely follow-ups, workflow accuracy, and client engagement

Creative Initiative:

• Contribution of new content ideas, proactive campaign adjustments, and process improvements

What's on Offer?

• Fantastic work culture
• Flexible working options
• Opportunity to make a positive impact